Ecommerce Driven by Values
Founded in 2018 by Tacey with help from entrepreneurs Chris Nakea and Jack Kindred, Our Mayberry connects consumers with causes supported by local and regional businesses. The ecommerce startup company provides an opportunity for owners to grow their business while also showing their support for impactful causes and nonprofits.
For fundraisers, starting a campaign with Our Mayberry is simple. Interested parties set up an account with the ecommerce business, fill out a few details about their campaign, and set a goal and timeframe for the fundraising. After adding some images to highlight their goals and values, users can start inviting friends and other supporters to their cause through email and social media. Finally, campaigners can begin inviting all kinds of businesses to offer their products and services in support of their mission.
Businesses supporting a campaign choose the percentage of sales to be donated to the campaign and can start or stop partnerships at any time. Our Mayberry gives 100% of the proceeds to the campaign. Rather than diverting donations, Our Mayberry generates revenue from charging a small fraud protection fee to the campaign. The startup company also charges a monthly fee for businesses that have multiple partnerships with different campaigns. In return, businesses are given a platform to promote their services and products and express their support to the community.
"Our Mayberry gives businesses the ability to both scale and do good unlike any other platform or service,” Tacey said.
Disrupting a Trillion Dollar Industry
Market research expects the global ecommerce industry, valued at $9.09 trillion in 2019, to grow at a CAGR of 14.7% from 2020 to 2027. While other ecommerce platforms, such as Amazon Smile, offer similar charitable services, Our Mayberry has built a platform solely dedicated to funding impactful causes and with a focus on local economic development.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.