Startup Business Our Mayberry Secures $1.2 Million for Cause-Driven Ecommerce Platform

By James White Tuesday, May 18, 2021

The only thing better than the convenience of ordering something online is knowing that the ecommerce business will put the money spent toward a good cause. Finding a product you like is great, but it is even better when the company supports a cause aligned with your own interests. In an effort to connect local businesses with nonprofit organizations and fundraisers, startup company Our Mayberry built a unique ecommerce platform for owners to grow their business and support important causes. The ecommerce startup company recently raised $1.2 million from investors for its cause-driven marketplace.

"Our Mayberry's model represents the next step in the evolution of both business marketing and fundraising," said Shawn Tacey, founder and CEO of the startup business. "We're focused on weaving this new system of commerce into everyday life, and we believe this will go a long way in helping to rebuild and strengthen our communities."

Funding for the ecommerce startup company in the oversubscribed financing round was led by “investment groups from medical services and restaurant industries.” Prior to the seed investment round, Our Mayberry completed a WeFunder crowdfunding campaign for the startup business, which garnered over $52,000 from 23 investors. Currently, the ecommerce startup company operates in 6 states across the US, but Our Mayberry hopes to expand its reach to help businesses and causes globally.

The word 'community' appearing behind ripped paper within a red heart.

Ecommerce Driven by Values

Founded in 2018 by Tacey with help from entrepreneurs Chris Nakea and Jack Kindred, Our Mayberry connects consumers with causes supported by local and regional businesses. The ecommerce startup company provides an opportunity for owners to grow their business while also showing their support for impactful causes and nonprofits.

For fundraisers, starting a campaign with Our Mayberry is simple. Interested parties set up an account with the ecommerce business, fill out a few details about their campaign, and set a goal and timeframe for the fundraising. After adding some images to highlight their goals and values, users can start inviting friends and other supporters to their cause through email and social media. Finally, campaigners can begin inviting all kinds of businesses to offer their products and services in support of their mission.

Businesses supporting a campaign choose the percentage of sales to be donated to the campaign and can start or stop partnerships at any time. Our Mayberry gives 100% of the proceeds to the campaign. Rather than diverting donations, Our Mayberry generates revenue from charging a small fraud protection fee to the campaign. The startup company also charges a monthly fee for businesses that have multiple partnerships with different campaigns. In return, businesses are given a platform to promote their services and products and express their support to the community.

"Our Mayberry gives businesses the ability to both scale and do good unlike any other platform or service,” Tacey said.

Disrupting a Trillion Dollar Industry

Market research expects the global ecommerce industry, valued at $9.09 trillion in 2019, to grow at a CAGR of 14.7% from 2020 to 2027. While other ecommerce platforms, such as Amazon Smile, offer similar charitable services, Our Mayberry has built a platform solely dedicated to funding impactful causes and with a focus on local economic development.

About the Author


Headshot of James White

James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.

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