"This integration between TikTok and Quizlet is a unique opportunity to bring together the fastest-growing mobile entertainment platform and the largest AI-powered learning platform to reach students where they are seeking compelling content, particularly in a remote environment,” said Phil Carter, director of growth at Quizlet.
Social Media Meets Digital Study Tools
Since the founding of the edtech company by entrepreneur Andrew Sutherland in 2005, Quizlet has garnered $62 million in funding from investors like General Atlantic and Icon Ventures. The business offers over 450 million study sets, which are used by 50 million monthly users. Furthermore, the company claims that 90% of students who use the platform see improved grades as a result.
TikTok was founded in 2016 by entrepreneur and software engineer Zhang Yiming, who also founded the app’s parent company ByteDance. The startup internet technology company provides the software behind TikTok’s platform and has raised $7.4 billion in funding from investors since its founding in 2012. Investment firm General Atlantic also participated in funding rounds for the business.
Last year, TikTok reported over 100 million active monthly users in the US. Tech giant Microsoft attempted a bid to acquire the business; however, it was rejected when TikTok partnered with software company Oracle instead.
The integration between edtech business Quizlet and rising social media company TikTok will allow creators to link to the study sets in their videos directly in the app so that users may quickly find and use the learning materials.
"The integration with Quizlet is an important step in our commitment to assist creators in the production of learning content, provide resources for learners, and introduce emerging teachers to the TikTok platform," said Sean Kim, head of product at TikTok.
Online Learning Market on the Rise
In times when COVID-19 continues to make in-person learning more challenging to conduct safely, the online learning market continues to show growth as well as an opportunity to safely teach students from afar. The global online education market size is expected to grow at a compound annual growth rate (CAGR) of 9.7% from 2020 to 2025, reaching an estimated value of $319.2 billion. Chegg, a prominent online education business, reported a $154 million net revenue for Q3 2020 and boasts a $12.27 billion market cap.
Online study business Quizlet recently announced that the company would be partnering with social media platform TikTok to enhance remote learning. The partnership takes the form of an integration that allows TikTok users to directly link Quizlet study sets in their videos. The deal comes at a time where the need for online education is more prevalent than ever.
About the Author
James White is a Michigan State University graduate with a B.S. in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.