Analytics — Built by Engineers for Engineers
Nobl9’s product is not a business intelligence tool. Instead, the company serves technology professionals like software developers, DevOps practitioners, and reliability engineers with analytics. Currently, the platform processes data from several other companies, including Datadog (NASDAQ: DDOG), New Relic, and Prometheus.
Who Is Using the Nobl9 Analytics Platform?
“The company already has more than 50 organizations on the platform from diverse market verticals including financial services, communications, ecommerce, and media. Users include Adobe—which recently gave a presentation describing its use of the Nobl9 SLO Platform—and Brex,” Kit Merker, COO of the startup business, told Startup Savant.
Adobe (stock ticker: NASDAQ: ADBE) is best known for its graphic design software, such as Photoshop. Brex is a fintech company that offers cards and other financial services.
New Integrations Are Coming
To simplify monitoring analytics data, the startup company needs to connect to more systems. “Nobl9 will continue to build out integrations with existing monitoring systems and other data sources to collect metrics that are measured against business-justified reliability targets to clarify and limit the cost of reliability. In the short term, candidates include Lightstep, Splunk, and Sumo Logic,” Merker told Startup Savant in an interview.
Sumo Logic is a business that offers cybersecurity monitoring to business customers such as Samsung and Whole Foods. Splunk (stock ticker: NASDAQ: SPLK) offers monitoring technology for DevOps, IT, security, and other use cases.
These Investors Are Betting on Nobl9
Building a complex analytics company takes substantial technology resources. In total, the startup business has raised over $28 million in funding from investors. Lead investors in the reliability startup business include Battery Ventures and CRV.
Battery Ventures, based in Boston, has invested in a variety of companies, including Affirm (a startup business that offers a "buy now, pay later" service), Agari, Akami (NASDAQ: AKAM), and Analogic Tech (NASDAQ: AATI). Battery Ventures is a global investor active in the United States (US), Israel, Europe, and Canada.
CRV is a venture capital investor with offices in San Francisco, Palo Alto, and Boston. CRV’s successful past investments include DoorDash (NYSE: DASH), HubSpot (NYSE: HUBS), and Twitter (NYSE: TWTR).
Why Reliability Technology Is Growing
Business customers are willing to pay for staff and technology like Nobl9 to boost the reliability of their technology. According to Tech Republic, more than 80% of companies require 99.99% uptime from their cloud service vendors in 2018. Gartner, an IT research firm, estimates that an hour of downtime can cost a company up to $300,000. To avoid these losses, a business needs tools to easily detect and monitor service levels before a downtime event occurs.
About the Author
Bruce Harpham is an author and marketing consultant based in Canada. His first book, "Project Managers At Work," shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.