Startup Business Nimble Soars Past Funding Goal of $25,000 for Manicure Device

By James White Monday, April 26, 2021

Getting a professional manicure, while rewarding, is often a time-consuming process. During the global pandemic, going to a nail salon company may have presented a challenge in its own right since many in the business were closed or operating at a significantly reduced capacity. Even after managing to secure a manicure appointment with a business, newly done nails must be carefully managed as they finish drying. Startup company Nimble wants to bring the professional manicure experience home with its new nail-painting device. The startup business has shattered its Kickstarter funding goal, raising over $990,000 from investors.

“This is just the beginning, and we have the whole campaign ahead of us,” said the startup company in a Kickstarter update. “Our goal is your satisfaction. For that reason, we want you to know that we are here for you and will continue to be present and provide clear and consistent communication for the duration of the campaign, and put all our efforts into ensuring you receive the Nimble you deserve.”

Almost 3,200 investors have participated in the campaign for the startup business. In the first 24 hours, Nimble surpassed its goal of $25,000 by over 2000%. The startup company is now nearing 4000% of its original goal, with over a month still remaining in the campaign for the business. Currently, investors that pledge over $250 are eligible for a $150 early-bird discount on the Nimble device, which is set to retail for about $400 after the completion of the crowdfunding campaign.

Brown nail polishes.

A Tabletop Nail Salon

In 2016, Nimble founder Omri Moran was inspired to create the nail-painting device after waiting for his date.

After leaving the salon with nails that had not finished drying, Moran’s date had damaged her nail polish and spent time trying to repair the manicure before eventually giving up and arriving late. It was then that Moran was determined to create a more convenient and efficient experience.

In April of this year, the startup company launched its Kickstarter campaign.

The Nimble device created by the startup company takes the form of a white cube. Users simply load specialized nail polish cartridges into the machine and place a hand into the device. After pressing a button, the machine begins by scanning the user’s nails individually, noting the size, shape, and curvature. Then, the device built by the startup business uses a small robotic arm to precisely apply a base, two color coats, and a top coat to each nail. After each coat, the Nimble device uses a warm airflow system to dry the polish thoroughly. The entire process takes about 10 minutes per hand to complete the manicure.

Polish from the startup company is cruelty-free and does not contain chemicals such as formaldehyde, parabens, xylene, and others. The startup business plans to keep releasing new shades, as well as seasonal colors.

Tapping Into the Nail Care Business

Market research predicts the nail care industry to reach $13 billion by 2024. Nimble seeks to disrupt the market by presenting an at-home solution to achieve a professional-looking manicure. The business also plans to perform software updates for its device to allow it to perform pedicures in the future.

About the Author


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James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.

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