Who Uses the Platform?
“Generally, the patients are younger, in larger metropolitan areas like New York City. In terms of health care service used, it skews towards dentistry since we have more dental providers on our platform than other practice types,” Kyle Johnson, vice president of growth at NexHealth, told Startup Savant.
$20 Million in Investor Support
“To date, we've raised a total of about $20M in venture funding, $4.2 million backed by Point Nine Capital and around $15 million from product-driven founders like Rahul Vohra, Scott Belsky, Josh Buckley, and Naval Ravikant,” Johnson commented.
Scott Belsky co-founded Behance in 2006 (acquired by Adobe in 2012). In addition, Belsky is the author of two books: Making Ideas Happen and The Messy Middle. Naval Ravikant is the CEO and co-founder of AngelList. He has also invested in Postmates, Twitter, Uber (stock ticker: NYSE: UBER), and Yammer.
Growth With Cold Calling
Cold calling might not be the most exciting task, but it gets the job done. The startup company used calling to get started. “Our CEO Alamin Uddin and Bobby, our first account executive, led the cold calling effort and it got the job done,” Johnson told Startup Savant.
How NexHealth Helps Dentists Grow
“Dentists are business and marketing savvy. They understand there's more to getting and retaining patients than a fancy website and some online advertisements. NexHealth Real-time online scheduling increases their conversion rates, helping them get more appointments with less work for the office staff,” Johnson explains.
The company’s founders have first-hand experience in the dental industry so that experience helped with serving the dental profession.
Why NexHealth Focused on Appointments
There are many different problems in the healthcare industry. Out of all of those problems, the startup company has focused on improving patient scheduling. It is a significant challenge. Dental Economics reports that 10% of dental appointments are no-shows. Losing one appointment per day could cause a dental practice to lose $20,000 to $79,000 in revenue annually.
“Healthcare practices are appointment-based businesses, so any unfilled slot is a missed opportunity. Getting patients to show up can be more work than you'd think. Without automation, this falls on the office staff to manually call and verify appointments with patients to ensure a low no-show rate. Our customers love the automated help NexHealth provides with these essential but time-consuming tasks,” Johnson commented.
What’s Next for the Healthcare Startup Company
“We're excited about improvements to our Universal EHR API, both in terms of feature support and new integrations. Today, the API primarily serves scheduling and communication workflows. We’re looking at supporting billing and insurance use cases,” Johnson shared in an interview.
About the Author
Bruce Harpham is an author and marketing consultant based in Canada. His first book "Project Managers At Work" shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.