Artificial intelligence (AI) simulates human thinking. It has become a widely used tool to enhance online web presence and communication, especially in ecommerce and social media. AI tools that have become increasingly useful are chatbots. These are software tools used to converse with people via voice or text to deal with queries or give additional information.
Well-known examples of chatbots include Alexa from Amazon and Siri from Apple. In a recent research study, Facebook Messenger accounts have over 300,000 users that use chatbots and is the third most-used messenger application in the world. The advantages of using chatbots include the “low barrier to entry for the creator and his target audience.”
Another research study about artificial intelligence and web technology discusses the benefits of online security and firewall systems. Namely, that the integration of AI in an online presence, especially for online retailers, can greatly increase the success rate of these businesses, including when it’s used for educational purposes as well.
Voice search is a form of speech recognition technology that enables users to search for anything online using their voices instead of typing. To enable voice search, users must first download virtual assistant software onto a device — be it a smartphone, a smart TV, a computer, or a car.
Statistics from a search engine optimization (SEO) study indicate that an increasing number of companies use voice search assistants. Microsoft’s Cortana — mostly installed on Windows PCs — is available for over 400 million devices, and Amazon’s Alexa — mostly used on smart speakers — can be downloaded on up to 150 million devices. Apple’s Siri is installed on over 500 million devices, and Google Assistant is installed on a billion devices (most of which are smartphones).
Voice searches have created new avenues for local businesses to be found online, and incorporating it into SEO has become an important aspect of business accessibility.
That being said, voice search technology is still in the early phases. Sometimes, the technology won’t pick up every word or misunderstand certain accents. However, as voice search grows in popularity, more businesses can use it as a way for clients to engage with online searches.
Progressive Web Apps
Progressive web apps (PWAs) are a combination of native apps and web development strategies. A July 2020 study suggests that the benefits of using PWAs include its offline capabilities and background synchronizations. In other words, it’s similar to more traditional applications with more “discoverability.”
According to an article on web.dev, PWAs are fast, reliable, installable, and similar to native apps, which are always on a screen or desktop, and can run without a network connection and launch on their own. They can run across any device and reach anyone.
Companies like Twitter saw a 65% increase in pages per session. Nikkei had 2.3% more organic visitors to their pages, and Hulu saw a 27% increase in visitors after replacing their native web apps with PWAs.
Accelerated Mobile Pages
Accelerated mobile pages (AMP) offer faster loading times for web pages, especially when accessing pages on mobile phones. AMP is an open-source project that was started by Google in 2015.
For any online business, having responsive web pages will improve the amount of traffic and visitors to the website. According to a recent article on AMPs, there are four reasons why implementing AMPs will be beneficial:
- Faster Load Time
- Lower Bounce Rate
- Higher Performance and Flexibility
- Mobile SEO
Research suggests that at the end of 2019, half of the world’s global internet traffic was from mobile users, and it is estimated that 90% of mobile usage is through mobile applications. Understanding the main trends in web development and adapting to new systems and ways of doing business online can ensure future success and customer relations and retention.