The Idea for a ‘Closed Circle’ Business
The idea for the company is to create a “closed circle,” where you buy your clothing from the company, give it back to the company when you’re done, and they remake it into new, “upcycled” clothing. By doing so, company CEO Kristy Caylor says the startup business hopes to make a more positive impact on the environment.
"Products float seamlessly in and out of our lives as needed, without creating waste," she said of her startup idea in an interview with the BBC. "We believe that the circular economy provides an opportunity to innovate, driving superior business results, and better customer loyalty. If we can align incentives for customers, business and the planet - that's the win."
Caylor used to work for The Gap, a business experience that she told Forbes changed her outlook on how the clothing business should create, distribute, and dispose of clothing.
“When I came back from Japan I took over Product (RED) for Gap to try and do more with my skill set. (RED) was really the first of its kind: a product-driven, mission-oriented business,” she said. “What struck me was that we were making millions of T-shirts in China to help the cause of AIDs in Africa, and I thought ‘Why aren’t we making all of our T-shirts in Africa to help Africa?’ From that point forward, I was convinced that we should question the status quo and move our industry forward more rapidly than we were.
The Problem of Apparel Disposal
In a world where nearly 100 million tons of clothes are unsustainably disposed of every year, Caylor’s startup company is aiming to solve a significant issue.
She’s also aiming at a profitable market. The global apparel business was worth $1.5 trillion in 2020 and is anticipated to grow to about $2.25 trillion by 2025.
As for For Days, Caylor says her startup company is feeling the effects of that market growth, and because of that, the business might be able to finally change things.
“Our closed loop system is community driven,” she told Forbes. “Old becomes new, new becomes old when our members actively participate. Each person becomes a little center for circularity. This is progress. For Days is about the future and the promise for something better.”
About the Author
Elijah Labby is a graduate of the National Journalism Center. He has previously written for Broadband Breakfast, a technology and internet policy website.