In the midst of perhaps the most densely packed schedule of live sports in modern history, the ability to curate content in order to watch every important moment has never been more in demand. Many different seasons of professional sports were delayed to later in the year, which led to days in the fall where every major sports league had games playing on the same day. It is nearly impossible to watch all of those games without missing certain moments. The sports mobile app, Buzzer, plans to offer a solution, and it appears it is one step closer to wide-scale rollout.
What Is Buzzer?
Buzzer is a new mobile sports app that plans to become a platform to watch the important moments in live sports in one place. It will do so by aggregating all existing live sports subscriptions on their interface. For those who download the app, they can integrate all of their current live sports subscriptions right into Buzzer to make it the one-stop to watch. For those without live sports subscriptions from other platforms, it is still possible to use the app through a series of microtransactions in order to pay for just what the user wants to watch. In theory, this would be a major money saver for these users who do not want to shell out full monthly or yearly subscriptions to any specific platform which only covers a certain sport or collection of sports.
Buzzer was created by the current CEO, Bo Han, who had previously spent years at Twitter negotiating media licensing and sports partnerships. Buzzer recently went through a round of seed funding that secured a strong $4 million in order to help achieve this goal. The funding was led by Lerer Hippeau, the largest early-stage venture capitalist in New York, and Sapphire Sport, a venture that invests specifically in the future of consumer experiences. Other notable names and firms who have invested in the project include R&R Venture Partners, Imagination Capital, the CEO of Sofi Anthony Noto, Interim CEO of the LA Clippers Richard Parsons, and Grace Kim, the former Twitter Head of Design and Research, Grace Kim.
The Mobile Sports App Market
While the mobile sports app market has clearly struggled in 2020 without any live sports for a long period of time in the middle of the year, 2019 can give a better look at the direction of where the industry is headed. Over the course of the second half of the 2010s, the mobile sports app market saw incredible growth. In the first quarter of 2016, the entire market between Google Play and the App Store generated $21 million. In comparison to the second quarter of 2019, the difference is staggering. In that second quarter, the market as a whole generated a whopping $93 million. Since then, the market as a whole made an estimated $253 million.
The future of the market looks positive as well, with 2021 revenues predicted to reach $399 million if current trends are to keep up once the market stabilizes from 2020. Long term expectations look even better with projections for 2023 reaching an incredible $520 million. The App Store is expected to grow by 23% in this market from 2019 to 2023 with Google Play growing by 22%.
Buzzer is an ambitious mobile platform that looks to create the best possible live sports experience for consumers. It looks to optimize the switching between different channels that have become commonplace for sports fans for years. It could do so as well at a possible fraction of the cost for most users. The $4 million in seed funding from prominent names goes to show how much confidence there is in what this app could represent. In combination with that, the mobile sports app market has been going through some astounding growth over the past five years. With these trends looking to continue into the near future, an app like Buzzer could make major waves for the many sports fans looking for a better way to watch all the events happening across the globe.
Tom Price is a writer focusing on Entertainment and Sports Features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.