Linktree Raises $45 Million to Improve Its Social Commerce Features

By McKenzie Carpenter Friday, March 26, 2021

A person accessing Instagram on their phone.

Many social media influencers use the popular phrase “link in bio” to refer followers to one link with all of their social media channels, ecommerce stores, blogs, and more. This phrase became popular due to the fact Instagram does not allow links to external sites in post captions and only allows one link in a user’s bio section. As a result, many people create one singular link to put in their bio as an aggregate for all other sites. Linktree, a social media reference landing startup company and a popular “link in bio” business, announced today the startup company raised $45 million to improve its social commerce features.

About the Business

Linktree is a free online startup company that acts as a reference landing page for other social media profiles, ecommerce stores, blogs, or any other website a user would like to reference. This business makes managing social media accounts easier and more discoverable to followers through a single source. Additionally, the startup company provides services for people in various industries, including brands, artists, publishers, social media influencers, and small businesses, among many others.

Founded in 2016 by Alex and Anthony Zaccaria, Melbourne-based Linktree has amassed more than 12 million users worldwide by offering better functionality and streamlining the social media management and content-sharing process. Four million users have signed up for the platform in the last three months.

The business is competing against other social media reference landing page services like Shorby, Linkin.bio, and Beacons. These landing page services can be a useful tool for social media influencers and companies to manage their social accounts.

According to Crunchbase data, the business has raised a total of $55.7 million in two funding rounds. In October 2020, the startup company raised $10.7 million in a Series A funding round.

$45 Million in New Funding

Today, Linktree announced it raised $45 million in a Series B funding round with investments from Index Ventures, Coatue, AirTree Ventures, and Insight Partners.

Alex Zaccaria, co-founder and CEO of the startup company, said, “We might have started as a link-in-bio tool, but over time Linktree has evolved and the platform has become a social identity layer of the internet. Our vision for how the platform will sit at the intersection of digital self-expression and action means we’re thinking boldly when it comes to our roadmap.”

TechCrunch reports that as part of the new funding for the business, Dan Rose, Coatue chairman, will join the board of directors for the business. In addition, the startup company will use the new funding to improve its social commerce features to make it even easier.

Dan Rose added, “Identity has always been a critical yet elusive feature of the internet. Linktree has built a simple platform for anyone to manage their online identity through links. They proved the utility of this solution via link-in-bio, and now we’re seeing an exciting expansion of use cases and creativity. Linktree’s platform is both simple and powerful, a modern solution to an age old problem.”

About the Author


Headshot of McKenzie Carpenter

McKenzie Carpenter is a graduate of Central Michigan University with a B.A.A. in Integrative Public Relations and French. McKenzie has previously worked for small businesses and nonprofit organizations.

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