LEAF Mobile Has a $159 Million Acquisition Deal
By listing on the Toronto Stock Exchange, LEAF Mobile will find it easier to access funding for expansion. Earlier in February, LEAF Mobile acquired East Side Games for $159 million. Operating as a subsidiary business, the acquisition also brings changes to the LEAF Board of Directors. Mike Edwards, Jonathan Bixby, Birgit Troy, and Jason Bailey have been appointed to the LEAF Board. Jason Bailey co-founded East Side Games and ran GrowLab, an accelerator in Vancouver from 2011 to 2014.
Founded in 2011, East Side Games was based in Vancouver. The company has been recognized as one of Canada's Top Growing Companies in 2019. According to Linkedin, the company has 113 employees.
LEAF Mobile and Business Growth in the US
“We have seen incredible YOY growth across all of our key markets (US, Canada, Europe), and we continue to see strong underlying player KPI trends as we begin 2021. Our YOY geographic growth has been driven by the US region, which continues to be our primary market,” Darcy Taylor, LEAF's CEO, told Startup Savant in an interview.
Stay at Home Measures Boost Video Game Usage
LEAF’s booming growth is partially fuelled by the pandemic driving more people to play video games. The Entertainment Software Association (ESA) of Canada found that a majority of gamers (65% of adults and 78% of teens) "find that gaming while supporting stay-at-home health measures makes them feel better." Overall, the association finds that mobile devices are the most popular way for adult gamers to play and access mobile games.
According to the ESA, “the gender split between Adult Gamers in Canada was 50/50 male to female, which is the same as 2018.”
LEAF Mobile — Top 5 Most Popular Games for the Company
When discussing the company, Taylor told Startup Savant, “In 2020 we saw player download growth across our entire portfolio of games. Our top five most popular games are: Archer: Danger Phone, Trailer Park Boys: Grea$y Money, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm, and The Goldbergs: Back to the 80’s.”
Their company strategy is to develop games based on well-known brands and TV shows like Trailer Park Boys and Cheech & Chong — and it’s working.
There Are More Than Thirty Video Game Companies in Vancouver
Vancouver, Canada, is fast becoming known as a critical destination for video game companies and talent like LEAF Mobile. There are more than thirty active video game studios in the city, including Nintendo Canada (stock ticker: TYO: 7974), one of the world’s largest video game companies. Other companies include A Thinking Ape (the business that produces Kingdoms of Heckfire and Kingdoms At War) and The Coalition (the business behind Gears of War).
About the Author
Bruce Harpham is an author and marketing consultant based in Canada. His first book, "Project Managers At Work," shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.