Jaguar Land Rover’s EV Plans
British Car Manufacturing company Jaguar Land Rover currently has just one EV currently on the market. The Jaguar I-Pace is the company’s sole model, though the SUV has been incredibly well-received up to this point, boasting 394 HP on a 90 kWh battery. This popularity went on to make the I-Pace the World Car of the Year in 2019, and the car manufacturing company is looking to replicate that success on a much larger scale.
In fact, the company has plans to make all of Jaguar’s business exclusively EV-based by 2025. This ambitious goal is also supplemented by a push to unveil the first-ever electric Land Rover in 2024, with plans to have five more electric car models available to the public by 2025.
The anticipation of this goal will be that Jaguar will be equipped with zero-tailpipe powertrains by 2030 in 100% of vehicles, while Land Rover will do the same for 60% of their own vehicles. While the company admits that this may affect business in the oncoming years, the main sentiment is that this will be the right decision in the long term.
Jaguar Land Rover’s Net-Zero Emissions Goal and Other Plans
On top of the landmark EV plans unveiled by the business, Jaguar Land Rover also set a goal of reaching net-zero emissions by 2039. This goal will be coupled with an annual investment of $3.5 billion in order to reach the target on time. This business plan will be achieved not simply through EV technology but also by using that money to invest heavily into creation of sustainable hydrogen fuel cells. Prototypes of this fuel cell will be tested on British roads this year, hopefully seeing success and eventual transition into commercial vehicles soon.
In a statement released with these ambitious announcements, CEO of the business, Thierry Bolloré, said, “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”
The car manufacturing business as a whole has been making massive strides toward reducing emissions and embracing EV technology, and Jaguar Land Rover’s announcement adds another major name to the list as sustainability becomes a priority.
About the Author
Tom Price is a writer focusing on entertainment and sports features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.