Canadian tech company iTacit wants to change all that. The company recently announced that its employment app will now feature form creation and automated workflow functions like document transfer up the management chain.
iTacit hopes that digitizing these forms and enabling employees to create digital forms that can be completed in a matter of seconds will not only get rid of the paper clutter but help companies find the information they need when they need it.
Luke Megarity, president and COO of iTacit, expressed satisfaction with the product and said it would be an asset to any company that uses it.
"Our workflows allow the same targeting [role, location, seniority, etc.] as the other tools in iTacit, with deadlines for completion and on-demand form availability. We're extremely pleased with the outcome, and we know that this will help the efficiency and compliance levels in many types of companies," he said.
The Valuable Office Product Software Market
iTacit is part of a market that market research firm Statista says “has experienced rapid growth in recent years.”
According to Statista, the US market for operating systems and productivity software earned over $80 billion in 2018. Now, the global productivity management software market is expected to reach a valuation of $99.2 billion by 2026.
Market Reports World, another popular research firm, attributes this growth to the rising popularity of smartphones and the corresponding necessity for the intelligent and efficient management of digital workplace data. The firm also predicts that the United States will continue to be a leader in the digital workplace app space due to the high level of American cloud storage adoption.
While iTacit services a crucial part of the market, the company is far more niche than industry dominators like Google and Microsoft. The two’s office document software, which allows users free access to word processors, data management software like Microsoft’s Excel and Google’s Sheets, as well as calendar and slideshow creation software, are ubiquitous in offices across the world. That is only a single part of an economy that is becoming increasingly crucial to workplaces everywhere.
These technologies have generated enormous wealth for Google and Microsoft. And while Microsoft has dominated and is dominating the space, their continued dominance is far from a foregone conclusion. Google has been eating up a sizable amount of market share from Microsoft and recently passed a massive milestone: 2 billion monthly active users on its G Suite product.
This shakeup is proof that the office productivity app industry, although possessing a number of titans, is not immune from the influence of newcomers.
The Growth of the Office Productivity App Market
The COVID-19 pandemic has irrevocably altered the nature of work globally and has highlighted the need for internet-based apps that streamline the workplace system.
Across the world, employees are working from impromptu home offices, where they are transmitting work documents to their coworkers and superiors every hour of the day.
Tsedal Neeley, who is the Harvard Business School’s Naylor Fitzhugh Professor of Business Administration, said in an interview with the Harvard Gazette that the remote work economy is unlikely to change, and may, in fact, become a permanent fixture of American working life.
“I don’t think remote work will be permanent at the scale we saw in March,” she said, “but I have no doubt that remote work will increase. We’re definitely going to see a much bigger population working remotely.”
Simply put, the new work-from-home arrangement that has been both partially or fully embraced by companies across the globe (Google and Microsoft included) is a massive opportunity to provide value for workers. Even after the pandemic passes, companies like Google, Microsoft, and iTacit will, in all likelihood, continue to play a critical role in the working lives of millions.
About the Author
Elijah Labby is a graduate of the National Journalism Center. He has previously written for Broadband Breakfast, a technology and internet policy website.