Building Relationships With Customers
Founded by Kuch alongside entrepreneur Drew Sparks, the startup company offers companies a simplified app to interact with their customers. The app supports customer surveys, text-based invites to review your company, and insights based on the feedback received. In addition to these functions, the app built by the startup company also serves as a unified messaging platform, allowing business owners to send out bulk text messages or emails, start one-on-one chats with individual customers, and receive all messages and inquiries from consumers in one easy location.
Swell claims to have experienced “triple-digit year-over-year growth.” Businesses using the app are said to experience on average a 300% increase in reviews during the first year of service. The startup company claims to have delivered 2.1 million reviews to its users. The app is offered to interested business owners on a subscription basis, with its annual plan running for $199 per year.
Competition in the Consumer Engagement Market
Market research expects the global customer engagement solutions market to value $27.45 billion by 2024. Swell is not the only option in this business space, as companies like Podium and Birdeye offer their own competitive platforms. Podium has raised over $200 million from investors, and Birdeye has garnered another $33 million in support. The industry will likely continue to experience growth as more small businesses turn toward engagement services such as those offered by Swell and its competitors.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.