A People-First Social Media App
Co-founded by Conrad and entrepreneur Jesse Berns, Go takes a new approach to the social media business model. The founders aim to promote social connections, but not by isolating users and encouraging them to spend more time on their phones.
For individual users, the platform built by the startup company functions as a planner. Users can let friends and other users know when they are free and what they plan on doing. Go asks about your interests and generates a customized feed full of suggestions and local venues to check out. Users can simply jump in on plans as well as add their own comments and pictures from the experience.
A business like Facebook typically is monetized through ad revenue, so increased screen time is often promoted. The startup company promotes group gatherings and connections at brick-and-mortar events supported by local businesses, so it targets revenue from software-as-a-service (SaaS) plans that let companies promote events on the platform.
Breaking Into a Massive Market
“After being stuck inside due to the pandemic for over a year, people have a strong desire for real-life social experiences,” Conrad said. “We have been able to help shape the wave of re-socialization New Zealand, and expect it to be even more pronounced in countries such as the United States where Covid-19 has been less contained.”
The startup business will have plenty of competitors fighting with its company for space in the social media industry. However, Go’s unique business model and mission to bolster local economies and reduce social isolation may set itself apart enough to draw crucial investor support in its Series A.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.