Electric Cars — GM Launches BrightDrop, Its New Electric Car Business Unit

By Adriaan Brits Thursday, January 14, 2021

General Motors (GM) announced it has launched a new business unit as it continues its ambitious quest to become the world’s largest electric automaker.

Another Product of Global Innovation

The name of this new startup is BrightDrop, which is designed to offer commercial customers different solutions based on the company’s electric vehicles (EV) portfolio. GM says it will launch an electric van — EV600 — which has a range of 250 miles and a pod-like electric pallet called EP1.

“BrightDrop offers a smarter way to deliver goods and services. We are building on our significant expertise in electrification, mobility applications, telematics, and fleet management, with a new one-stop-shop solution for commercial customers to move goods in a better, more sustainable way,” said Mary Barra GM Chairman and CEO.

BrightDrop is the latest product of the “Global Innovation” lab, which was set up by the company to brainstorm and produce new ventures in the light of the accelerated digital transformation. The latest EV startup came as a result of the rapid growth of the ecommerce market as well as the observed consumer demand for online delivery amid the pandemic.

Global Innovation, which is led by entrepreneur Travis Katz, has already produced startups OnStar Insurance, OnStar Guardian, and GM Defense.

“The more we learned about the demand and the challenges of delivery and logistics from that first mile to literally the last five feet, the more we saw the opportunity to leverage GM’s expertise in things like electrification, mobility applications, telematics, fleet management to help businesses move goods and services in a smarter and more sustainable way,” said Pam Fletcher, vice president of Global Innovation at General Motors.

In addition to EV600 and EP1, BrightDrop plans to offer a series of EV software tools to offer to commercial business customers. According to the company’s estimates, the total market opportunity for parcel, food delivery, and reverse logistics in the US will surpass $850 billion by 2025.

In November last year, GM announced plans to launch 30 new electric cars worldwide by 2025. To this end, the company raised its financial commitment to electric and autonomous vehicles from $7 billion to $27 billion in total.

Among other models, the company said new electric cars will also include popular Cadillac, GMC, Chevrolet, and Buick products.


BrightDrop, a new business unit launched by General Motors this week, will offer commercial customers different EV solutions. The startup will launch an electric van with a range of 250 miles and a pod-like electric pallet.

About the Author

Headshot for author Adriaan Brits
As an analyst of global affairs, Adriaan has an MSC from Oxford, with diverse interests in the digital economy, entertainment, and business. He is a specialist trainer in Advanced Analytics & Media.

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