Glia Raises $78 Million for Customer Service AI Tech

By Bruce Harpham Tuesday, January 19, 2021

Delivering effective customer service is about to get more comfortable if Glia, previously known as SaleMove, has anything to say about it. The New York-based startup has raised $78 million in funding from investors in its Series C round. The startup company will use artificial intelligence (AI) to deliver customer service by voice, messaging, and other platforms.

The Venture Capitalists Who Fund Glia

Since its founding in 2012, Glia has raised over $100 million from investors. Tola Capital led the company's Series A round, which raised $7.6 million in 2015. In 2019, Glia completed its Series B round with Insight Partners, Tola Capital, Wildcat Capital Management, and Grassy Creek Ventures funding.

Insight Partners, also based in New York, focuses on investing in software companies. With more than 400 investments, The company had had a busy January with investments in Workato, Jellyfish, and Insight Partners has an impressive track record of exits, including SolarWinds, Shopify, Pluralsight, and Twitter.

Glia Achieves 500% Growth

Thanks to the pandemic, more customers have had to turn to phone and digital channels for client service and sales. This trend has helped Glia to grow. Glia was ranked as the 35th fastest growing company in the New York Tri-State area, according to Deloitte's Technology Fast 500 ranking. From 2016 to 2019, Glia's revenues grew 538%. The startup has an estimated annual revenue of $21 million.

Glia Expands to Financial Services With Partners

Glia's business growth strategy features partnerships with other technology companies. To open doors in the financial services industry, Glia partnered with Interface, a virtual assistant company. Interface's clients include University Credit Union (Los Angeles, California), Security Service Credit Union (Washington), and Gesa Credit Union (Texas). Also, Glia announced a partnership with FTSI, a technology and service company that provides solutions to financial services branches, in December 2020.

Glia's focus on financial services doesn't stop at partnerships. The startup company has developed a "white glove program" to provide high-end client services to its customers. This approach to the business’s customer success may prove crucial in winning demanding customers in the banking industry. Glia's current clients in financial services include Mercury Insurance, Members 1st Federal Credit Union, and PSECU (a credit union in Pennsylvania).

Glia Is Hiring in the United States and Estonia

With significant funding, Glia is working hard to grow its business workforce. The company is hiring for engineering roles (e.g., security engineer, infrastructure engineer, and software engineer) in Estonia. In contrast, Glia's US job openings are focused on business sales, marketing, and customer success roles, including product marketing, field marketing, channel management, and sales operations.

About the Author

Headshot for author Bruce Harpham

Bruce Harpham is an author and marketing consultant based in Canada. His first book "Project Managers At Work" shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in, InfoWorld, Canadian Business, and other organizations. Visit for articles, interviews with tech leaders, and updates on future books.

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