Epic Games Brings Fight to European Union
In the latest move by the video game and app company, Epic Games filed an antitrust complaint against Apple in the European Union. More specifically, the complaint has been filed with the European Commission, the executive arm of the EU. The major complaint the business has with Apple is the 30% commission that Apple takes on all purchases on the App Store, something Epic Games considers anti-competitive.
The filed complaint with the EU follows an ongoing trend by the company, which has made similar official business complaints with several other regulatory bodies in nations such as the United States (US), Australia, and the United Kingdom (UK).
All of these efforts followed the company’s in-app payment system built to skirt the 30% commission being shut down and Apple pulling Fortnite from the App Store in response. The move from Apple seriously hurt Epic Games’s business and began a public fight between the two companies.
In a statement regarding the latest filed complaint, Founder and CEO of the business Tim Sweeney said, “Consumers have the right to install apps from sources of their choosing and developers have the right to compete in a fair marketplace. We will not stand idly by and allow Apple to use its platform dominance to control what should be a level digital playing field. It’s bad for consumers, who are paying inflated prices due to the complete lack of competition among stores and in-app payment processing. And it’s bad for developers, whose very livelihoods often hinge on Apple’s complete discretion as to who to allow on the iOS platform, and on which terms.”
Apple’s Response and Looking Ahead
Apple responded to these claims by pointing to the App Store’s role in helping developers build an idea into a fully-fledged app, creating significant success for the many that end up on the tech company’s platform. However, investigations and depositions for the business still lie ahead, with CEO Tim Cook set to appear in front of a US court about this very issue.
In response to the allegations made from Epic Games, the tech business giant gave a statement to CNBC, saying, “Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines that apply equally to every developer and protect customers. Their reckless behavior made pawns of customers, and we look forward to making this clear to the European Commission.”
About the Author
Tom Price is a writer focusing on entertainment and sports features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.