Optimizing Higher Education Recruitment
Founded in 2017 by Kadiu, Element451 offers postsecondary institutions a zero-code, cost-effective CRM solution for recruiting prospective students. The cloud-based platform built by the startup company uses automation and analytics to optimize the student engagement and enrollment process.
Element451 allows higher education institutions to build relationships with future students through an omnichannel communication platform. CRM Software from the startup business automatically sends out messages after an interested student completes a specific action, such as visiting a financial aid page. Furthermore, the cloud-based CRM software solution lets institutions use a drag-and-drop customization system to build personalized messages and emails.
Beyond drawing in prospective students, the Element451 CRM software also helps users during the college application process. For students, the platform built by the startup company provides an approachable interface for filling out college applications and requesting supporting documents. For academic institutions, the interface is easily customized to the needs of their business. The software can even perform an initial review of submitted applications based on personalized criteria before sending the approved documents on to the next evaluation during the college admissions process.
"With my personal experience as a faculty member and program director, I understand the value that Element451 is creating for college admissions offices, and I am excited to help them grow," said Cliff Holekamp, co-founder and managing director of Cultivation Capital.
Competition in the Higher Education CRM Space
The startup company finds itself in a competitive industry. Potential rivals to the startup CRM software business include Salesforce Education Cloud, Technolutions’s Slate, and PeopleGrove. Market research projects the global CRM market, valued at over $40 billion in 2019, to grow at a CAGR of 14.2% from 2020 to 2027.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.