10 Startup Company Participants Join
The first eCommerce North cohort welcomes ten startup business companies. The Toronto-based program includes a majority of companies from Ontario, Canada's largest province by population. However, there are company founders from Quebec like Montreal-based QuoteMachine as well. The eCommerce North program has also welcomed ecommerce startup company participants from British Columbia, such as DropCommerce and Satya.
Multiple Ecommerce Business Models
eCommerce North encourages several types of business models, including a direct-to-consumer company. Kabo offers fresh dog food delivered directly to a customer's home, while Cooks Who Feed produces handcrafted aprons. Silk and Snow, an ecommerce company established in 2017, offers mattresses and bedding products to consumers. The bedding ecommerce company plans to compete against established bedding ecommerce brands like Casper by focusing on sustainability and transparency.
In addition to the consumer market, the eCommerce North program also encourages B2B ecommerce companies that produce software. QuoteMachine offers software to ecommerce retailers to improve their profitability by automating quotes and invoices. DropCommerce, based in Victoria, is a platform that connects ecommerce stores with brands in the United States (US) and Canada. DropCommerce offers integrations with well-known ecommerce business technology platforms like Shopify and BigCommerce.
Networking is a crucial benefit of the eCommerce North accelerator program. Startup company founders will have the opportunity to build relationships with company leaders such as Bruce Nanton, COO at Moneris, and Razor Suleman, who founded I Love Rewards before starting Elevate. Through Elevate, startup business owners will have the chance to meet leaders from Facebook and Salesforce.
Beyond a focus on the ecommerce business, the accelerator program also considers several diversity objectives. Elevate and Moneris, the backers of the accelerator program, have stated that 50% of founders will be female, and 30% will come from minority groups. Furthermore, the business accelerator program has promised to run a dedicated French-language startup cohort in 2022. Lack of support to women business owners is a long-standing problem. A 2019 Bank of America report found that only 42% of women entrepreneurs believe they have equal access to capital.
About the Author
Bruce Harpham is an author and marketing consultant based in Canada. His first book, "Project Managers At Work," shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.