DotPe Raises $27.5 Million as Startup Brings Digital Tech to Brick and Mortar Stores

By Thomas Price Friday, March 26, 2021

As the COVID-19 pandemic has kept many in-person stores closed or at limited capacity, the need for online alternatives and the shift toward ecommerce continues to grow. This is especially true for small businesses that have struggled heavily amidst the economic uncertainty. DotPe is a tech startup that has created an ecommerce platform to help small businesses create online versions of their stores in order to boost sales. The company recently raised a strong Series A funding round in order to support further business growth.

A smartphone showing a grocery delivery app with a shopping cart in the background.

DotPe’s Platform and Ongoing Success

DotPe is a startup tech company based in India that has built a commerce and payment platform specifically designed to provide small businesses with a path to creating an online store. The ecommerce platform has several different features that help businesses not simply create an online presence but directly boost sales, increase engagement, and streamline ordering.

Through the use of DotPe, businesses now have the option to allow customers to order directly online through WhatsApp. Additionally, customers can also order from their phones in person to expedite the sales process and reduce overall traffic in the physical store, allowing for a more efficient and less crowded business. Once a business has all of its products cataloged online, those items become individually discoverable on Google as well, which boosts outreach and presence.

DotPe also has gamification features that a company can utilize to increase engagement and provides customers with a way to earn points and win rewards. Payment systems are built directly into the ecommerce platform to transition from product discovery to purchase faster than ever before.

The startup has already seen incredible success due to these features. In fact, since the startup launched the ecommerce platform, over 5 million consumers in India have used it as a way to buy products from active merchants. Over 38% of daily sales are now recurring, showing the effectiveness of the engagement tools and ease of use.

DotPe’s Funding Round and Future Plans

Today, DotPe announced that it raised $27.5 million in its Series A funding round. The funding round was led by fintech company PayU with participation from Info Edge Ventures and new investor, tech giant Google. This latest boost in capital DotPe raised brings total funding for the startup to $35.5 million. The ecommerce startup company plans to bring on a larger workforce, expand the market of their operations, improve the product, and scale up their technology.

The funding DotPe raised comes at an opportune time as well, considering the speed of growth in the global ecommerce market. Following the major spike in digital sales due to the pandemic, the market as a whole will rise in value up to $1.4 trillion over the next five years.

When commenting on the recent funding, co-founder of the company Shailaz Nag said, “We are thrilled to see our existing investors, PayU and Info Edge Ventures, backing our vision and doubling down on their funding as new business horizons open up. We are pleased to add Google, an innovation leader, as an investor. This new partnership will empower businesses (big or small) to be more discoverable, expand business avenues and conduct commerce like never before.”

About the Author

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Tom Price is a writer focusing on entertainment and sports features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.

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