DoorDash Unveils New Feature to Support Independent Women-Owned Businesses

By Jemima McEvoy Tuesday, March 9, 2021

In honor of International Women’s Day, DoorDash has announced a new effort geared toward combating the gender inequality that still plagues entrepreneurship. The California-based food delivery business on Monday unveiled a new feature on its app that will make it easier for customers to identify and support women-owned businesses. The company branded this feature — titled “Made by Women” — as part of an ongoing effort to support businesses run by women, which DoorDash noted have been disproportionately impacted by the COVID-19 pandemic.

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The ‘Made by Women’ Platform

The features unveiled by the food delivery app company help spotlight women-owned businesses, “making it easier for local customers to discover and support them,” DoorDash said in its announcement. This update includes the businesses becoming searchable by the words “women owned” and being featured in carousels promoting the businesses in dozens of key markets across the world.

DoorDash said that “hundreds” of women-owned businesses in more than 40 states have already signed up to take advantage of this app feature on the platform. The company said it is working with local favorites like Nong's Khao Man Gai in Portland, Kismet in Los Angeles, Goddess and the Baker in Chicago, Fauzia's Heavenly Delights in New York City, and Glen's Garden Market in Washington, D.C.

Along with the app features, the delivery app business said it will donate $1 per DoorDash and Caviar order from a woman-owned business to the James Beard Foundation’s Women’s Leadership Programs (up to $100,000).

Other Efforts to Support Underrepresented Businesses

The delivery app company also has a partnership with Kiva, a global nonprofit focused on financial empowerment, through which it matches loans for women-owned businesses. DoorDash established a $150,000 revolving loan fund with Kiva in 2020, providing 0% interest, crowdfunded loans to eligible business owners.

Furthermore, the food delivery company has a slew of initiatives more broadly targeting underrepresented businesses, including its $200 million Main Street Strong fund, $2 million Main Street Strong Accelerator, and its Community Credits Program.

Final Takeaways

All this comes after a big year for the company, which raised over $3 billion when it went public at the end of last year. The company saw its revenue increase significantly in 2020, with shrinking losses, and is moving to expand geographically. However, growth isn’t just limited to the business. Like many other companies, DoorDash has tapped into the importance of giving back, an issue that’s becoming increasingly important to consumers — and is making that a priority.

About the Author

Headshot of Jemima McEvoy

Jemima is a journalist who enjoys reporting on business, particularly small business and entrepreneurship.

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