How Deep Sentinel AI Is Spotting Crime

By Bruce Harpham Saturday, May 1, 2021

Deep Sentinel, a California company, is working to reduce false alarm reports to police. The security business now uses power over Ethernet (POE) cameras using remote guard staff and artificial intelligence (AI) technology to detect threats. The AI company claims to have a false alarm rate of 0% with the technology. If that claim holds as the company expands, Deep Sentinel may be able to reduce the nation’s false alarm rate.

A thief in a ski mask holding a bag of money.

Ending the Cost of False Alarms

False alarm reports to police are a long-standing problem. According to the ASU Center for Problem-Oriented Policing, in Dallas, Texas, more than 90% of alarm calls to police were false in the 2000s. As a result, false alarms consume police resources.

"False alarms from old-school alarm companies are the bane of policing. They waste police resources while these alarm companies force taxpayers to foot the bill. It's a scam. Solutions like Deep Sentinel that verify crimes before contacting law enforcement are exactly what we need," said Craig Steckler, Fremont, CA's former Chief of Police.

Deep Sentinel reduces the burden on police by combining human guards with AI. Instead of automatically reporting suspicious activity to police, Deep Sentinel includes a two-way audio connection to contact potential intruders. As a result, the security business can produce a more accurate report to law enforcement.

Deep Sentinel AI Security Works

The Deep Sentinel approach to AI operates in a few seconds. In two seconds, the AI system classifies objects as harmless or threats. This means that the system avoids reporting innocent events such as a passing dog or car. By the time thirty seconds have passed by, a Deep Sentinel guard has assessed the situation and decided whether to contact the police.

The company states that its reports to the police are taken more seriously because it reports few false alarms. If the company maintains its low false alarm rates, it may pull ahead of other companies in the private security business.

Preventing Online Shopping Package Theft

The Deep Sentinel security service can help to detect and report package theft attempts within thirty seconds. Thanks to the growing popularity of online shopping and direct delivery, package theft has become a significant problem.

According to CR Research, more than 40% of Americans have had packages stolen in 2020 by thieves. Staying home for deliveries is the most popular way to prevent package theft. However, staying at home to receive packages may not be a sustainable strategy if remote work becomes less popular in the future. As a result, Deep Sentinel may have a substantial business opportunity to deter package theft in the future. The company offers wireless security devices for residential consumers, while its power over the Ethernet system is mainly used in the business market.

The Home Security Market Is Worth Billions

Today, Deep Sentinel is focused on providing security to business users. However, the AI security company may scale growth faster if it expands into the home security business. The increasing popularity of newer technologies like IP cameras and the Internet of Things (IoT) is helping the home security market grow. ReportLinker estimates that the home security business is worth $53 billion in 2020 and may grow to $78 billion by 2025. However, the home security business includes prominent business players like ADT, Honeywell, and Johnson Controls.

About the Author


Headshot of Bruce Harpham

Bruce Harpham is an author and marketing consultant based in Canada. His first book, "Project Managers At Work," shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.

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