"At Async, we believe the future of digital art is programmable," said Conlan Rios, CEO and founder of the startup company. "Art is most impactful when you see yourself in it and programmable art allows collectors and artists to immerse themselves in artistic works like never before."
Programmable Art Business Allows Collectors to Interact with Artist Creations
Most art collectors are typically accustomed to buying a piece of art that is fully produced by the artist. However, the San Francisco crypto art startup business offers a unique opportunity for art lovers.
Powered by Ethereum’s cryptocurrency blockchain, the startup company allows artists to design unique artwork that can be broken down into “layers” and “masters.” Masters contain the entire piece of the art designed by the artist: the subject, background, objects, and any other components that comprise the whole piece. Layers contain certain components of the master: one layer may contain the background of the master while another layer consists of a person or object in the scene. Layers also may possess different “states,” which are variants of the items included in the layer.
Together, all the layers of a design make up the master, a dynamic piece that changes depending on which state the layer owners choose to display at any given time. The startup business also allows artists to make dynamic pieces that change over time or even with the weather. Collectors may bid on both masters and layers listed in the Async Art gallery.
Async Art and The Crypto Art Industry
Async Art’s business attaches art to non-fungible tokens (NFTs), which use the ERC-721 Token Standard, a method of identifying unique rarities on the Ethereum blockchain while simultaneously proving rarity. According to CryptoArt.io, a crypto art analytics company, token-based art sales like those of Async Art’s business reached $8.2 million in December 2020. The analytics company also claims that total crypto art value exceeds $105 million, based on current ether (ETH) prices (just under $1,910 per ETH). Async Art’s company stands on the precipice of a unique and evolving industry.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.