BRP to Spend $300 Million to Electrify Entire Product Line as Company Focuses on Sustainability

By Thomas Price Thursday, March 25, 2021

BRP presented e-concepts of Sea-Doo and Ryker models.

Outside of the car manufacturing business, the efforts to electrify transportation vehicles have continued to gain momentum as well. This has even been the case for explicitly recreational vehicles such as go-karts and jet skis. Powersports and watersports company BRP is making a major push to lower its own emissions and reduce total energy consumption across its product lines. This has led the company to begin shifting all of its business to electric power, with plans to electrify its entire product line by 2026 at the latest.

BRP’s Electrification Efforts

Recreational vehicle company BRP recently announced plans to invest $300 million toward creating an electric version of every single vehicle in its product line. This is part of a larger ongoing effort by the company to shift its business to reach a higher level of environmental sustainability. BRP plans to do this by using the investment in areas of business such as design, R&D, and proprietary technology creation.

More specifically, the company is currently developing an in-house electric powerpack through its propulsion and engine brand, Rotax. These powerpacks will then be fitted onto products across all of the company brands, including Can-Am (develops recreational three-wheel vehicles), Sea-Doo, and Ski-Doo (jet skis and snowmobiles). Other brands in the company’s overall shift sell boats, go-karts, and off-road vehicles.

The first versions of certain electric products from BRP will become available to the consumer within the next two years, with an ongoing rollout to other products following over the following years until 2026. In the meantime, BRP is also actively hiring EV experts and consultants to help ensure that its efforts will not be in vain.

The company has also developed plans to open an EV development center in Canada focusing on chargers, battery packs, and integration into EV models. This will be followed by a similar center opened in Austria that will focus on ensuring that the electrification of business will not result in a loss of torque or power.

BRP’s Larger Ongoing Environmental Plans

While BRP is already in motion on developing an EV model of all products, that plays only one part of the environmental initiative the business is currently taking on. BRP has plans to reduce overall company energy consumption as well as GHG emissions by 25% in comparison to 2011 levels. BRP also plans to reduce waste at all facilities until it can reach a zero waste landfill goal by recovering over 90% of the resources used.

When commenting on the electrification efforts of the business, President and CEO José Boisjoli said, “We have always said electrification was not a question of 'if' but a question of 'when'. Today, we're very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options. We are leveraging our engineering know-how and innovation capabilities to define the best strategy for developing electric-powered products.”

About the Author


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Tom Price is a writer focusing on entertainment and sports features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.

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