What Is Breakr?
Founded in 2020, Breakr is a California-based startup company that developed a music marketplace to connect musicians with social media influencers. Through the business, musicians and social media influencers can collaborate on music marketing campaigns and create content revolving around music preferences.
As a result, musicians gain exposure from social media influencers, and influencers are paid for each campaign they participate in. The startup verifies each transaction to ensure that musicians are in fact getting social media exposure from influencers and then pays the influencers.
The company allows social media influencers the freedom to set their own prices when they charge for music marketing campaigns, as influencers have varying degrees of reach. For each music marketing campaign, Breakr takes a percentage of the revenue that is generated.
Despite the business being less than a year old, the startup has reportedly had more than 12,000 social media influencers sign up for the platform, but only between 3,000 to 4,000 have been approved. The company does not disclose its vetting process to determine if an influencer is approved on the platform.
New Seed Funding
Breakr announced it raised $4.2 million in seed funding led by Slow Ventures. Other investors in this round include Quiet Capital, Lightspeed Venture Partners, and Unknown Ventures, among other investors. This funding follows after the business experienced rapid growth in its short lifetime.
According to the startup, the platform has amassed more than 50,000 musicians in more than 133 countries around the world. This large creator base reaches more than one billion people. Additionally, musicians on Breakr have garnered more than 150 million views. Furthermore, social media influencers have earned hundreds of thousands of dollars through music marketing campaigns, although the business did not disclose specific figures.
This quick growth took place after the company became one of seven businesses selected for the Talent x Opportunity Initiative, an accelerator program by Andreessen Horowitz. The company received $700,000 as a result of the program.
Ameer Brown, co-founder, CTO, and inventor of the business, said in a statement, “When we designed Breakr, we focused on first addressing one of the biggest pain points for artists, influencers, and anyone trying to promote a song: outreach and execution for social placements...This process needed to be streamlined, so we stepped in to make it happen.”
With the new business funding, the startup will increase its engineering, products, and business development staff to meet with increasing consumer demand for its music marketing services.
Breakr is tapping into the growing music streaming market as an increasing number of music streaming services become available to creators. Grand View Research reports the global music streaming market was valued at nearly $21 billion in 2019 and is projected to reach about $77 billion by 2027 — growing at a CAGR of 17.8% from 2020 to 2027.
About the Author
McKenzie Carpenter is a graduate of Central Michigan University with a B.A.A. in Integrative Public Relations and French. McKenzie has previously worked for small businesses and nonprofit organizations.