Bonneterie Chanteclair-Gerber Partnership and Adaptation to Digital Technology Rings in Success During COVID-19

By McKenzie Carpenter Thursday, January 28, 2021

If one thing is for certain, it is that the COVID-19 virus does not discriminate. The pandemic has affected businesses all over the world, including French knitwear manufacturer Bonneterie Chanteclair. The company was able to adjust to the changes and navigate through the obstacles brought on by the global pandemic. To ensure its survival, the startup partnered with Gerber Technology so the business could remain open.

Clothing manufacturing business with all necessary tools and materials and digital patterns on a computer screen.

What Is Bonneterie Chanteclair?

Bonneterie Chanteclair is a French knitwear manufacturer with the certification “Origine France Garantie,” meaning all products are made in France. The company produces various menswear, womenswear, and children’s clothing items. Moreover, the business assists clients through all stages of manufacturing — prototypes, patterns, cutting, sewing, packaging, and more.

The company was founded in 1973 by Jean-Pierre Chanteclair and his wife, Yannick. And due to their incredible knowledge and professionalism, the company quickly rose to fame. In addition, the business offers bespoke and consulting services.

There is no information available to determine the company’s valuation at this time as the company is privately held. However, according to Grand View Research, the global reusable face mask market is expected to be worth $7.08 billion by 2027 at a 23.5% compound annual growth rate (CAGR) from 2020 to 2027. As a result, online sales and small to medium-sized businesses are expected to see considerable growth.

Like many startups and businesses, the COVID-19 pandemic has greatly affected business operations. Employees were furloughed, company doors closed, and a world of uncertainty loomed over the business. To avoid such difficulties, the startup took action and created a high-quality mask with a HEPA filter. The company’s mask saw increased popularity, and even President Emmanuel Macron was spotted wearing one — a testament to its success.

Consequently, the startup could not keep up with demand. France’s reputation for incredible fashion helped the face mask become the latest fashion accessory. General Manager, Thomas Delise, said he was “flooded with calls.” That is when Gerber Technology stepped in to offer its services.

Gerber Helps With Digitalization

Gerber Technology is a software company that offers automation solutions to apparel and industrial customers, which in turn helps make the manufacturing and design processes more effective and efficient.

The partnership between the two companies has allowed Bonneterie Chanteclair to transform its supply chain and remain agile during uncertain times, allowing the startup to remain open. This partnership comes after high demand for the mask that President Macron donned. The startup is now producing the same mask in 44 different shades.

“Gerber has been extremely supportive throughout this entire process,” said Delise. “Their innovative technology and team of experts have been critical throughout our transformation. We have been able to effectively digitize our entire workflow in such a short time, which is really remarkable.”

Final Conclusions

Although the startup has been around for some time, the recent high demand for the company’s face masks led to a partnership with another highly successful business. Despite a global pandemic affecting many businesses around the world in various ways, the company has, without a doubt, overcome its recent challenges by adapting to new technologies and conquering unforeseen obstacles. There is no doubt that the partnership between Gerber and Bonneterie Chanteclair will be beneficial to both businesses.

About the Author

Headshot for author McKenzie Carpenter

McKenzie Carpenter is a graduate of Central Michigan University with a B.A.A. in Integrative Public Relations and French. McKenzie has previously worked for small businesses and nonprofit organizations.

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