Bloom & Wild Raises $102 Million for UK-Based Flower Delivery Service

By Jemima McEvoy Monday, January 25, 2021

Bloom & Wild’s business is, well, blooming. The London-based startup has raised £75 million ($102 million) in a Series D fundraising round. Already operating their business in the United Kingdom (UK), Ireland, France, Germany, and Austria, the company hopes to expand its flower delivery service across Europe and is benefiting from this new injection of capital and a spike of interest due to the coronavirus pandemic.

Bouquet of flowers.

What Is Bloom & Wild?

The startup was founded in 2014 by Aron Gelbard and Ben Stanway. The two started the company together to shift the way people view sending and receiving flowers, aiming to make it a more joyful experience. The main way Bloom & Wild does this is through personalization: personalized bouquets, notes, charitable efforts, and more. It also has a wide range of eye-catching products that vary in size; some bouquets are small enough to fit through mail slots on doors.

Though the company has been around for six years, it really started gaining momentum in 2020 — with a helpful boost from the coronavirus pandemic. Bloom & Wild told TechCrunch that its business revenues increased by 160% in 2020, with 4 million flower deliveries (more than it had previously made in all its time combined).

Money and Investors

Bloom & Wild had only raised around $30 million before this most recent fundraising round, according to data from Crunchbase. Among the investors who contributed to Series A, Series B, and Series D rounds are UK-based MMC Ventures, Burda Principal Investments, Future Fifty, and Piper Private Equity.

The startup has not yet made public its valuation following its most recent fundraising round. However, the Series D financing was led by General Catalyst, with contributions from Index Ventures, Novator, Latitude Centuries, D4 Ventures, and Burda Principal Investments. Sky News, citing unnamed sources, reported that the company could be worth as much as $500 million.

Next Step for the Startup and Future Business Growth

The company has big dreams to build off its current momentum with this money. Gelbard told TechCrunch in a statement that with the new backing, “we start 2021 with renewed energy to pursue our vision of becoming the world’s leading and most loved flower company.”

The next step will likely be expanding the countries in which Bloom & Wild’s delivery services are offered.

Final Takeaways

There is a lot to learn from Bloom & Wild’s story because it has learned to thrive in a difficult moment in time by making a non-essential product feel essential. With many cash-strapped due to the pandemic, it may be assumed that people would be unwilling to spend their docked incomes on flowers for friends or family. However, this startup has mastered marketing and messaging to show that in a time when we’re all disconnected, and our options are limited, something as simple as a bouquet of flowers can be a significant — and relatively affordable — show of love.

About the Author


Headshot for author Jemima McEvoy

Jemima is a journalist who enjoys reporting on business, particularly small business and entrepreneurship.

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