Blobr’s No-Code Technology Is Making It Easier to Monetize Business APIs

By Elijah Labby Monday, February 1, 2021

Blobr is a no-code technology company that helps companies monetize their application programming interfaces (APIs), and it’s raised €1.2 million (about $1.45 million) in pre-seed funding to continue its mission.

Blobr founders: CEO Alexandre Airvault and CTO Alexandre Mai.

The Paris-based startup received investments from venture capital firms Seedcamp, New Wave, Kima, and other angel investors.The investment from New Wave was particularly notable because New Wave investors chose Blobr to be its first startup investment.

Representatives from the company, in an interview with Startup Savant, said the investment was an indicator of the potential of the business.

“Being one of the first investments of New Wave, getting backed by legendary entrepreneurs,
and having the trust of funds like Seedcamp and Kima, confirms the power of our vision of the API and data exchange space,” the company said. “Blobr is the next-gen API tech to unleash the full power of data and API economy.”

Blobr’s API Aims

Alexandre Airvault, who is the Chief Executive Officer of the company, and Alexandre Mai, Blobr’s Chief Technology Officer, want the business to increase consumer access to business-to-business (B2B) communications via APIs and unleash their monetary potential. In a press release, Airvault said he believes that the approach of his company could push the market to the next level.

“I built Blobr with my co-founder Alexandre Mai to empower product and business owners to make data-sharing a profitable model, while reducing their dependence on Tech,” he said. “I believe this approach is what will drive the data-exchange market to the next level.”

The startup has a beginner-level approach to API monetization, which could set it apart from a business like Google that Airvault says is made for those with more technical purposes. If the young company gains further traction, the market’s massive worth could mean big gains.

The API Management Market – and the Startup’s Place in It

The API management industry is growing at a rapid pace – more than 32%, compounded annually – and is expected to reach a valuation of $5.1 billion by 2023. This means major growth potential for Blobr, a startup that believes it has found a valuable niche in an industry where big names like Google, IBM, Axway, and MuleSoft. And while these are surely intimidating peers, the leaders of the company are not phased.

“Those platforms are tailored for internal APIs but are not thought of and optimized to manage APIs as products,” Airvault said in a company interview with TechCrunch. “They are tailored for technical people, whereas Blobr as a no-code solution is built from scratch for product and business people to avoid technical people to be involved in the equation.”

There’s no question that there’s much for the business to gain, but any startup needs funding. Now, it has it. The company’s recent funding will help propel the business to new heights, bringing Blobr’s mission to more people than ever.

About the Author

Headshot for author Elijah Labby

Elijah Labby is a graduate of the National Journalism Center. He has previously written for Broadband Breakfast, a technology and internet policy website.

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