What Is Bevy?
Bevy was founded in 2017 by entrepreneurs Alex Bendig, Derek Andersen, and Joel Fernandes. The flagship technology of the company — a software that allows companies to plan virtual conferences and events within their own platform — was originally just a tool of Andersen’s previous business, Startup Grind. However, the potential of the technology was quickly realized, and the startup was founded soon after.
The event software company has continued to grow ever since, pulling in millions in fundraising and acquiring CMX, a business that provides a community for professionals, in 2019. The virtual conferences and events company now works with numerous big-name businesses, including Google, GoPro, Epic Games, eBay, Twitch, Slack, and Salesforce.
Money and Investors
Including this most recent round, the startup has raised at least $61.4 million for its business over the past four years. In its first funding round, a Series A in 2018, Bevy raised $6.4 million from five different investors, led by Upfront Ventures. The company then pulled in another $15 million to advance its business — this time from three investors — in May of 2020, in the midst of the COVID-19 pandemic. California-based venture capital firm Accel led that round.
The round closed this month attracted a significantly larger crowd of investors — and was also Bevy’s biggest round to date, valuing the startup at $325 million. A total of 41 different investors participated in the Series C round. The investors included Accel, LinkedIn, PayPal’s Peggy Alford, retired Olympian Michael Johnson, and former Beats by Dre executive Omar Johnson.
A Diverse Round — and Why It Matters
However, what’s most notable about the Series C round of this company is the level of diversity. The event software startup said that 20% of the $40 million of capital raised came from Black investors. Furthermore, 70% of the individuals who participated in the funding round are Black. As stated by Axios, Bevy is “the latest to diversify who gets to share in the upside of a startup — typically it’s white men, while others have historically been shut out of deals.”
This is particularly meaningful for Bevy as it is seeking to boost diversity within its own workforce, meaning Black workers can also benefit from the success of the company. Having 0% of its workforce comprised of Black employees a year ago, Anderson, now the CEO of Bevy, said the number has since gone up to 14%. The event software business has a goal of having Black employees make up 20% of its workforce by September.
Bevy is now valued at four times the amount the company was worth when it last raised money in May 2019. The event software company is also managing to grow and raise significant sums of money while focusing on diversity within its ranks.
About the Author
Jemima is a journalist who enjoys reporting on business, particularly small business and entrepreneurship.