Ballogy Scores Slam Dunk With $6 Million Series A

By James White Saturday, April 10, 2021

Data analytics platforms help users make important decisions, whether it be a business decision or a life decision. Information is power, even in sports. In order to improve their skills and physical performance, athletes need to understand their strengths and weaknesses. Startup business Ballogy scored big with a $6 million Series A for its basketball analytics app that helps amateur athletes improve their game.

“With the support of our investing partners and our talented team, we can continue our mission to inspire athletic growth and development in all youth and amateur athletes anywhere in the world,” said Todd Young, co-founder and CEO of Ballogy. “This investment is a great vote of confidence in our company, and we plan to use the funding to continue developing our world class youth athletic skills development, measurement and exposure platform.”

Support for the startup business was driven by investors and athletes, including pro golfer William Martindale, former President and CEO of the Milwaukee Brewers Ulice Payne Jr, Gary Harris of the Orlando Magic, and former professional baseball player Rocky Turner, among others. After the latest round of new financing for Ballogy, the startup business raised a total of $9.5 million from investors backing the company and its performance-tracking app.

A family playing basketball outside.

Tracking and Boosting Performance

The startup company, co-founded in 2016 by Young and entrepreneurs Zach Urbanus and Jill Ford, takes advantage of the popularity of today’s wearable technology and transforms data recorded by the smart devices into performance metrics athletes can use. The Ballogy app offers utility not only for players, but also for coaches.

Players can build their profiles on the app developed by the startup company, recording their performance as well as posting highlights and pictures of their skills to share with teammates, friends, and coaches. The Ballogy app supports the creation of groups, allowing coaches and trainers to connect team members and provide updates to their community. Furthermore, the startup business gives players the opportunity to network with prospective coaches and advertise their abilities.

Friendly competition often drives athletes to push themselves to improve, so the Ballogy app features leaderboards for players to post scores on shooting tests and drills. Coaches can assign tests to players through the app and check their progress on and off the season. Furthermore, the startup company offers certified trainers and testing centers to make the stats displayed on the app official.

Driving into the Fitness App Industry

Market research expects the global sports and fitness app market to grow at a CAGR of 22.4% from 2019 to 2027. The startup business is breaking into an expanding industry with an app that allows athletes to track their progress and also connect with other players and coaches.

As wearable technology becomes more accessible and widely available, performance-tracking platforms like the app developed by the startup company will likely grow in popularity among investors and athletes. Last month, the National Association of Intercollegiate Athletics Basketball named Ballogy the official analytics app of its organization.

About the Author


Headshot of James White

James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.

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