Irrigation automation makes maintaining plots of land less hands-on. Instead of manually applying controlled amounts of water to the area, an automated irrigation system uses hardware components like controllers, sensors, sprinklers, and valves to build an automatic system. Another benefit of automated irrigation is that the technology also often involves useful insights and data for users to help monitor the watering. Automated irrigation has become increasingly popular for those dealing with large areas of land, which it will separate into smaller plots and tackle.
Prominent players in this market spanning across the globe include The Toro Company, Hunter Industries, Orbia Advance Corporation, Rubicon Water, Valmont Industries Inc., Rain Bird Corporation, Jain Irrigation Systems, Lindsay Corporation, Netafirm, and Galcon, to name a few.
Reasons for Growth
A market analysis report recently published to Research and Markets predicts that this business sector will see major growth — amounting to an average increase in valuation of 22% per year — over the next six years due to water scarcity.
A worsening issue, World Wild Life predicts that by 2025, two-thirds of the world population may be experiencing water shortages. Today, 1.1 billion people lack access to clean fresh water, while 2.7 billion are experiencing water shortages.
As a result, companies and governments are increasingly turning to automated irrigation as it is a way to better control the amount of water used. For example, the government of Australia has initiated multiple research and development projects around water usage efficiency and runs a program that helps individual irrigators augment their infrastructure to save water.
Threats to Growth
The coronavirus pandemic has been challenging for global irrigation automation. Manufacturers and sellers have suffered from numerous production issues due to factory shutdowns, a lack of availability of raw materials, a shortage of resources, and more. Producers of hardware critical to irrigation automation have also been affected, leading to large-scale disruptions to the entire supply chain.
Despite the short-term disruptions of COVID-19, it appears the long-term pressures of water scarcity will win out, maintaining the relevance — and growth — of the global irrigation automation market.
For those looking to start a business in this industry or are looking for investment opportunities, it is useful to know the current trends and fill in the void in this growing market. With a 22% compound annual growth rate over the next six years, the global irrigation automation market appears to be in a strong position for entrepreneurship and innovation.
About the Author
Jemima is a journalist who enjoys reporting on business, particularly small business and entrepreneurship.