Investors Back Attensi With $26 Million Investment for Corporate Learning Technology

By James White Thursday, April 15, 2021

Training and onboarding new employees is often a daunting process for both business owners and a company’s new employees. The best way to learn is typically by performing the job, but training on the fly is not always the best option. Luckily, advancements in technology have allowed employees to develop business and professional skills through simulations. Startup company Attensi recently garnered $26 million from investors for its corporate learning platform.

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“Attensi solutions enable organizations to upskill their people faster, consistently, at scale, with results beyond the capabilities of traditional methods like e-learning, video, or classroom training,” said Trond Aas, co-founder and co-CEO of Attensi. “...we have combined the best of workplace psychology with our expertise in simulations and gamification to create a new category of training solutions. Our gamified simulations create significant real-world impact on companies’ core business metrics.”

Funding for the startup company was supported by Lugard Road Capital, DX Ventures, and Viking Venture. Attensi plans to use the new capital to further develop its range of solutions and expand the reach of its business in North America and Europe. The new capital comes as the startup company reports significant growth in annual recurring revenue.

Gamifying Training

Established in 2012 by Aas and entrepreneur Odd Skarheim, Attensi provides an engaging and immersive digital training experience. The startup business uses 3D modeling and a deep knowledge of human behavior to create simulations for human interactions as well as the use of special equipment or software.

Simulations built by the startup company are accessible from several different platforms, including mobile devices, desktop computers, and virtual reality headsets. The program serves to bolster skills across the spectrum.

Behavioral skill simulations have been used to teach medical staff to perform important patient safety procedures, and process simulations are used to teach employees how to utilize new software or IT platforms. The skill simulations can be customized by businesses to fit the needs of their company. Employees then compete with one another in a series of training minigames that hone their skills and make them perform their jobs more effectively.

“Platform users across the globe can create high-end gamified solutions with our powerful no-code toolset,” said Anne-Lise Waal, CTO and co-CEO at the startup company. “This investment will be instrumental in further expanding our cloud native SaaS platform and product suite. The Attensi Technology Platform will equip companies across all sectors to deliver on the challenge of continuous development and upskilling of their workforce.”

Disrupting Corporate Learning

Market research projects the corporate elearning market to grow by over $38 billion from 2020 to 2024. The startup business claims that its platform is a significantly cheaper alternative to traditional physical and digital classroom settings. Attensi offers a unique solution for employee onboarding and training that encourages voluntary completion and competition.

Attensi will likely face off with rivals in the sector like Mindflash and Skilljar. According to Crunchbase, the competitors have raised $12.5 million and $53.1 million from investors, respectively.

About the Author


Headshot for author James White

James White is a Michigan State University graduate with a B.S. in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.

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