App Store Intelligence
Founded in 2013 by Verdin and entrepreneur Sebastien Dellis, the startup company initially was a small toolkit designed to generate an ASO report with recommendations for apps and games. After interest in the toolkit grew, several new features were added to the platform, and eventually, the Brussels-based startup business was officially launched in 2014. Now, the startup company claims that 42% of the top 50 grossing apps are active AppTweak customers.
AppTweak offers a number of ASO features. In addition to being able to search statistics like the number of installs by keyword and average ratings based on keywords, AppTweak also provides ad intelligence, market intelligence, and metrics that gauge how well an app is performing across seasons, locations, and categories.
AppTweak also provides insights on the competition, with app revenue and download estimates. The startup company tracks metadata updates and provides a timeline, so developers can see the changes the competition is making and how this impacts their visibility on the app store.
"The track record of AppTweak is impressive,” said Bernard Marchant, CEO of Rossel. “We are convinced that this investment will allow AppTweak to become a worldwide organization, and develop the best ASO tool for apps and games."
Tapping into the Massive Mobile App Industry
Market research estimates that the global mobile app industry was valued at $154.05 billion in 2019 and expects the market to grow at a CAGR of 11.5% from 2020 to 2027. Understanding trends and the competitive landscape within app stores allows developers and companies to stay relevant and grow their app’s following.
Besides AppTweak, other startup companies and businesses, including Gummicube, Phiture, and Apptopia, offer ASO services. AppTweak claims that big names such as Amazon, Yelp, Paypal, Adobe, Lyft, and Expedia already utilize its app store intelligence platform. The business plans to expand its international presence with the latest funding.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.