Apple Makes Significant Commitment With Launch of Racial Equity Initiative

By Thomas Price Sunday, January 17, 2021

With social issues such as gender and racial inequality at the forefront of many people’s minds, corporations and companies have begun taking their own steps to help combat these problems as well as possible. Out of most of the businesses pledging to make a difference, Apple stands out the most. The company has committed to launching a new Racial Equity and Justice Initiative project that entails various plans to help break down the structures and injustices that many people of color are facing today. Considering the new initiative’s launch, this is what can be expected from Apple’s specific goals now and in the future.

Apple’s Racial Equity and Justice Initiative Projects

The company’s Racial Equity and Justice Initiative is Apple’s $100 million business commitment to fighting systemic racism and injustice that has permeated society. The majority of the company’s financial commitment will go toward developing the Propel Center, which will serve as a learning hub for Historically Black Colleges and Universities, the Apple Developer Academy in Detroit, and venture capital funding for entrepreneurs of color.

Apple is supporting the launch of the Propel Center through a $25 million commitment. The money will help develop the physical campus in the Atlanta University Center, the virtual platform, and the on-campus activations at different partnered institutions. Part of this commitment for the company is to create two new grants and offer 100 scholarships to underrepresented communities across the United States (US).

As for the Apple Developer Academy in Detroit, the company announced a short 30-day introductory program for those looking for possible careers in-app technology and a far more comprehensive 10- to 12-month program. Apple expects that they will reach close to 1,000 students each year.

Beyond these two projects, the business is contributing $10 million into Harlem Capital and $25 million in Siebert Williams Shank’s Clear Vision Impact Fund. Apple is also making donations to the King Center.

When commenting on Apple’s strong commitment toward racial equity and justice, vice president of Environment, Policy, and Social Initiatives, Lisa Jackson, said, “For too long, communities of color have faced gross injustices and institutional barriers to their pursuit of the American dream, and we are proud to lend our voices and resources to build new engines of opportunity that empower, inspire, and create meaningful change.”

Final Conclusions

There are major problems concerning equality still facing the nation today. Apple’s financial and tangible commitments to addressing them will make a significant difference for the many programs and businesses being supported. The company’s Racial Equity and Justice Initiative is a large step by a major corporation toward creating effective change. The many other corporations that follow suit will make all the difference as well. Apple’s $100 million will hopefully create a genuine difference sooner rather than later.

About the Author


Headshot for author Thomas Price

Tom Price is a writer focusing on Entertainment and Sports Features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.

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