Apple’s Event Revealed Major Improvements on Their Much Anticipated iPhone 12

By Thomas Price Wednesday, October 14, 2020

Just one month removed from their previous event, Apple made another series of new product announcements yesterday that will help the company move its brand into a new era of technology. Despite the difficult economic climate in 2020 due to the COVID-19 pandemic, Apple has continued to thrive with strong sales of its products and high usage rates for their technology. Considering this success, what more did Apple have in store for its audience today, have they provided updates for their sustainability efforts, and how will this reflect in both the stock market and in their company as a whole?

Apple store in Hong Kong.

Apple in 2020

Apple has had a banner year despite the tough position the pandemic has put on much of the world. With a solid and strong recovery after bottoming out with the rest of the stock market in March, Apple’s stock has risen by nearly 62% since the beginning of the year, backed by strong revenues and innovative technology. In fact, in Apple’s most recent quarterly report at the end of June, the company generated $59.685 billion, which was not only not a decline in revenues like many other companies have seen in 2020, but a sizable 10.92% increase in revenue in comparison to 2019. Considering that they have had two Apple events announcing more new products since then, the company clearly plans to end the next quarter with strong numbers once again.

New iPhones Headline Event

While Apple touched on both the company’s environmental sustainability and other new products, the headline of the event was the new line of iPhones. The iPhone 12 will be the first iPhone with 5G capabilities. Along with Verizon’s 5G Ultra Wideband network, which will be available in 60 cities by the end of the year, this would make the iPhone 12 the fastest in the world.

The iPhone 12 will come in five different colors and features a new design. It will come equipped with a 6.1-inch display and will be 11% thinner, 15% smaller, and 16% lighter than the iPhone 11. That 6.1-inch screen will be outfitted with a Super Retina XDR display that features a 2 million to 1 contrast ratio to give the screen a higher resolution. In fact, the new display will have double the pixels of the iPhone 11 and will be protected by Apple’s new ceramic shield glass. According to tests run by the company, this new glass was four times better than previous iPhones in the drop performance, suggesting that this will be the toughest smartphone glass ever.

With the re-designed look for the iPhone 12 is a frame on the edge of the phone, which will hold 5G antennas and radio components inside of it. The iPhone 12 will have the most 5G band ever on a phone. Under regular 5G conditions, the iPhone 12 will be capable of download speeds up to 3.5 gigabits per second. Under ideal conditions with 5G Ultra Wideband, that speed is boosted up to 4 gigabits per second.

The hardware of the device beyond increased speed is equally better. Apple has improved its internal chips, introducing the new A14 Bionic. It possesses the first-ever 5 nanometer technology and 11.8 billion transistors, a 40% increase from the A13. The six-core CPU will lead to a smartphone that is 50% faster than all other competitors. The four-core GPU will also be 50% faster than all of its competition. Apple also focused energy on machine learning with their neural engine equipped with 16 cores to improve speed up to 80%. The system will be able to complete 11 trillion operations per second.

Other major features include improved dual camera lenses that will result in a 27% improvement in low light performance and the Magsafe technology, which will allow for safe wireless charging up to 15 watts as well as provide more security when snapping on phone cases or wallets. Apple will offer Magsafe duo chargers, which will allow users to charge their Apple Watch and iPhone simultaneously. There will also be an iPhone Mini with all the same features on a 5.4-inch display. The initial cost will be $699 for the Mini and $799 for the iPhone 12.

Apple also made announcements for the iPhone 12 Pro, which will feature significantly improved camera features on the phone’s three different lenses. The cameras will allow for an 87% improvement in low light and include five times the amount of micro-adjustments to increase stability. The cameras will also have in-app editing and a LiDAR scanner, which will provide depth maps for photos and videos. The iPhone 12 Pro will be $999, and the iPhone 12 Pro Max will cost $1,099.

Environmental Updates and Home Pods

During the event, Apple opened by introducing the new Home Pod Mini with improved audio quality and the ability to sync up audio between multiple pods throughout the house. The Home Pod Mini is equipped with an improved Siri and can be connected to any Apple device from Carplay, to iPhones, to any Smart Home features. The intercom feature will be able to send messages to all connected devices from the Home Pod Mini. The device will cost $99.

It was also announced during the event that all Apple offices, data centers, and retail stores are already carbon neutral. The company still plans to be 100% carbon neutral by 2030. The new iPhone will also only use 100% recycled rare earth materials, and removing chargers and headphones from iPhone boxes will save up to 2 million tons of carbon annually. Apple Stock dropped yesterday by around 2.5%, though this could be attributed to overall stock market dips due to Johnson & Johnson announcing a pause on their COVID-19 vaccine trials.

About the Author

Headshot for author Thomas Price

Tom Price is a writer focusing on Entertainment and Sports Features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.

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