Apiari Helps the Devastated Daycare Industry and Connects Parents with Childcare Services

By Jemima McEvoy Wednesday, December 16, 2020

The COVID-19 pandemic has not been kind to a lot of industries. The daycare industry is one of them. Shutdown orders and other restrictions have made it difficult for many daycare centers to keep their doors open, and working from home has certainly impacted the demand for childcare. However, New York-based household concierge app Apiari Business recognizes there’s an untapped market: people still need childcare amid the pandemic; there just isn’t an easy way to find it.

A woman and young girl wearing masks at a desk.

Connecting Parents with Daycare Services

The need for daycare during the COVID-19 era remains to be a problem in dire need of a solution, and it’s certainly becoming an increasingly prevalent issue. As the pandemic stretches into its 11th month in the United States, numerous states have resisted rising case numbers to keep businesses open, decreasing the number of Americans working from home. On the other hand, schools have been quick to close at the first sign of trouble. For example, New York City — the nation’s largest school district — switched to in-person learning on Wednesday after a local surge in infections, but bars and restaurants in the Big Apple are still open. Situations like this set off a mad scramble for parents to find affordable — and available — childcare.

That’s where Apiari Business thinks it can help. Apiari is a two-year-old care marketplace that connects clients with vetted care providers. According to its website, the company’s mission is to “help the millions of people who take care of our collective parents, kids, and homes stay competitive in a tight job market.” Thus, using cloud-based tools and booking systems — which nix large overhead expenses — Apirari supports local care businesses and individual providers ranging from sitters to tutors to housekeepers.

How Apiari Creates Childcare Solutions

Apirari hopes that its business model can help prevent further devastation to the daycare industry moving forward in the pandemic. As of June, 40% of childcare centers in the US said they’d be forced to shut down if they did not receive additional public assistance, according to the results of a survey by the National Association for the Education of Young Children. With a second federal aid package stalled in Congress, further assistance is yet to come.

“While daycares are being forced to shut down or reduce capacity, the need for childcare has not gone away,” said Apiari’s CEO Yi-Hsian Godfrey in a recent news release. “We believe our matching and management software can help bridge this growing gap. We can help daycares not only survive, but thrive beyond these trying times.”

The way that Apiari is supporting businesses is by helping them create a new revenue stream through maximizing the potential of in-home care services. Apiari launched its new software as a service in early November. The software, which includes family-provider match algorithms, online booking tools, an automated payment collector and insurance for in-home services, makes it significantly easier to advertise and identify childcare of all types — whether you need someone to watch your kid at home or in a traditional daycare environment.

As the pandemic continues to get more complicated, with states flitting between reopening and closing, creative solutions like Apiari’s will become increasingly crucial. This is bolstered by the lethargy that many working parents are feeling. A recent study from the Riveter and Vice Media Group found that many working parents — predominantly mothers — are severely overextended. Per the study, 46% of women said they felt like worse employees, while 31% of men said they felt this way. Furthermore, 62% of women said one of their biggest sources of pain was parental guilt; 43% of men said the same. Women, and especially women of color, have felt the biggest impact of this.

Individual care providers can try Apiari’s starter program risk-free, which provides access to the professionally written web profile, public/private calendar tool, and client review collector perks. However, direct booking, insurance, member discounts, automated billing, and access to Apiari’s family community are only available when purchasing a premium plan. This costs 10% of the monthly income earned on Apiari. Businesses can benefit from these same offerings, and if interested, they can request a demo on the Apiari website. The Apiari business package also includes marketing, operational and legal support, 24/7 customer service, and professional profiles for care providers.

About the Author

Headshot for author Jemima McEvoy

Jemima is a journalist who enjoys reporting on business, particularly small business and entrepreneurship.

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