Among Us and the Stats of Its Popularity
Among Us is a mobile game released in 2018 with a PC option based on finding impostors on a spaceship who are killing other crew members and sabotaging the ship. The major expansion of Among Us across the world is another in a major slew of mobile games that have blown up in recent years. Especially in 2020, with more people staying home in larger numbers, games such as this have seen larger numbers. In fact, when breaking down the statistics of its growth, Among Us is even more impressive. By midway through September, Among Us reached a major milestone, passing 85 million mobile downloads.
The mobile game saw a major spike starting in August, seeing a 661% increase in downloads compared to the previous month, with over 18.4 million downloads just in one single month. The downloads exploded even more in September with a gargantuan 42 million downloads just in the first two weeks, already up 127% from the prior month.
Another major point of popularity for Among Us is the crossover success outside of the gaming world. To raise awareness and promote youth voting, US Reps. Alexandria Ocasio-Cortez (D-NY) and Ilhan Omar (D-MN) streamed Among Us on Twitch with a series of popular streamers, including Pokimane and Hasan Piker. The stream garnered a lot of publicity, and viewership peaked at 435,000 watchers.
Among Us is also showing extreme sustainability with active players. At the absolute peak, an impressive 438,524 players on Steam alone were playing simultaneously. And this number doesn’t even include those who play on mobile, which accounts for the majority of players. For the game developer, InnerSloth, Among Us has also been lucrative. Considering the game is free to download on mobile devices, the $3.2 million in generated revenues for InnerSloth has been impressive. The success of Among Us is indicative of how massive the mobile gaming industry is in 2020 and where it’s headed in the near future.
Mobile Gaming Industry in 2020 and Beyond
The mobile gaming industry has already seen massive growth over the prior years, but it is only the beginning. In 2020, the mobile gaming industry is worth around $68.5 billion; however, that is not where it will end even this year. According to current projections, the mobile gaming industry should reach $76.7 billion by the end of the year, representing a 12% growth. This growth is also reflected in the ad revenue generated in the industry. In 2015, the mobile gaming industry generated $21.1 billion in ad revenue. That number exploded to $51.4 billion in revenue by 2020. The forecast for the future of the mobile gaming market expects growth that dwarves these numbers. By the year 2027, the global mobile gaming market is expected to be worth a whopping $235.1 billion, which would equal a compound annual growth rate of 10.5%. This growth reflects the changing tides away from console and PC-based gaming and toward mobile gaming.
Among Us has garnered significant attention over the end of 2020. Posting record downloads in August and September along with streams from US politicians, Among Us has been a breakthrough into the general public unlike any popular mobile game before it. More than simply the game, however, is the boom of mobile gaming with Among Us as a milestone in that movement. Mobile gaming is taking off in a way unprecedented to PC and consoles. With the overwhelming majority of people in the world having access to high-speed internet and owning a smartphone, the accessibility to having high-quality video games has never been bigger, and the forecast for the mobile gaming industry reflects that.
About the Author
Tom Price is a writer focusing on Entertainment and Sports Features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.