Amazon Trains Virtual Assistants So Sellers Can Maximize the Use of Their Platform

By Elijah Labby Wednesday, November 25, 2020

Like it or not, Amazon is here to stay. Since bursting onto the scene in the late nineties, the retail giant has dominated countless industries, including and extending beyond just retail.

Although Amazon manufactures its own line of products ranging from t-shirts to iPhone chargers — dubbed Amazon Basics — its rise has been further enabled by independent sellers that take to the website to find new customers. Sellers have found enormous success on the platform, causing a virtual goldrush as millions of sellers hurry to get their piece of the pie.

Because of this, it has become extraordinarily difficult for new sellers to get started if they do not have the know-how, and perhaps even more difficult to stand out once their store is operational.

This is where companies like Virtual Assistant Academy come in. VAA takes prospective Amazon shop owners and pairs them with one of their real-life expert virtual assistants (VAs), who help them get started. The virtual assistant, tailored and chosen according to the client’s needs, can help with pay-per-click advertising, social media marketing, graphic design, and getting the client’s store up and running.

"Our VAs are hand-picked for their commitment, skill, and service orientation. They undergo thorough professional testing and training to ensure the highest quality service delivery," said the company's senior spokesperson in a statement.

The History of Virtual Assistant Academy Philippines

Gilad Freimann, the founder and Chief Executive Officer of Virtual Assistant Academy Philippines in 2017, comes from a background in Amazon sales himself. When Gilad and his wife grew their Amazon business to the point that they could no longer manage it themselves, they decided to develop their own system.

That system became VAA Philippines, which now trains and employs hundreds of Amazon and virtual advertising experts.

It turns out that many others shared Gilad’s problem and have found success with VAA Philippines.

“I manufacture two products and sell them on Amazon.com and Amazon.ca, my websites, and other platforms…. A friend who also sells on Amazon told me about VA Academy… I contacted Gilad and told him what I was looking for. He set me up with the PERFECT person for me based on my needs.” Leta Deley, an Amazon store owner, writes on VAA Philippines' website.

One advantage of a human virtual assistant that can tailor their approach to the needs of a particular store is scalability. In the life of any successful business, there comes a time at which expansion is a crucial part of growth. Virtual Assistant Academy, according to its users, is a great way to fulfill this need.

The Growing Virtual Assistant Market

The market for companies like Virtual Assistant Academy is growing quickly. From 2017 to 2023, says market research firm Beroe Inc., this industry will grow at a compound annual growth rate of 38% to $17.13 billion.

However, many of the online virtual assistant offerings are not even human. An even larger industry — that of so-called “intelligent virtual assistants” — is growing at an even faster rate.

Intelligent virtual assistants, which are driven by artificial intelligence, are used by nearly every major corporation to automate tasks and improve efficiency. Amazon, for its part, uses intelligent virtual assistants to handle the preliminary stages of customer service, among other tasks.

According to Allied Market Research, the virtual assistant industry is expected to grow from $3.4 billion in 2019 to an estimated $44.2 million by 2027. This constitutes a compound annual growth rate of well over 37% — an impressive figure.

According to that same report, the growth of intelligent virtual assistants is due to increased IT adoption in the banking, financial services, and insurance industries. The healthcare and automotive industries are also driving this growth.

Will Webb-Purkis, Senior Vice President of Product Management at Conversica, an intelligent virtual assistant website, said the technology is making it easier for businesses to cater to their customers.

“Artificial Intelligence and Intelligent Automation are revolutionizing the customer experience by perfecting a level of scalability and personalization not humanly possible,” he said.

Both of these offerings generate different possibilities for business owners. For those in need of a product to handle simple tasks, intelligent assistants are the way to go. However, the human touch provided by a virtual assistant is unparalleled. The success of Virtual Assistant Academy and companies like it speaks for itself. When a company needs help scaling, optimizing performance, or advice on advertising, they do not need to look any further.

About the Author


Headshot for author Elijah Labby

Elijah Labby is a graduate of the National Journalism Center. He has previously written for Broadband Breakfast, a technology and internet policy website.

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