AI Leadership Coaching App Bunch Raises $1 Million in Seed Funding

By Elijah Labby Thursday, April 1, 2021

Bunch is an AI-enabled app that helps leaders develop their leadership skills, and the startup company behind the app has raised $1 million to bring its learning materials to the masses.

A woman speaking in a business meeting.

The Idea Behind the Leadership Lessons Business

The idea is to give leadership lessons to all sorts of leaders, be they business owners, team supervisors, or otherwise, through easily consumable “lessons” that users can read. In other words, Bunch’s AI app takes input and recommends actionable steps based on time-tested leadership knowledge.

“They [sic] key to the Bunch coach is continuous improvement: knowledge compounds just like interest on an investment. It starts out small, but before you know it, you’ve accomplished something special,” the company wrote in a blog post. “To do that, our goal at Bunch is to take all the world’s knowledge on leadership and breaks [sic] it down for you in bite-sized chunks to enjoy two minutes at a time – because most leaders don’t have time for much else than doing their job.”

The Benefits of the Business

One doesn’t have to be very imaginative to see the benefits of Bunch’s AI startup app. Any type of leader can log into the app — say, on the train or bus to work — and develop the skills they need to more effectively manage their subordinates.

Part of Bunch’s success may be attributed to their team, which is composed of psychologists, engineers, designers, and data scientists with years of experience. Their leadership expertise is now brought to their app to help leaders improve their craft in all career paths.

What the Business Hopes to Achieve

The result? Hopefully, it will mean a workforce better equipped to deal with problems, get to know staffers, achieve goals, and bring productivity to new levels.

Investments in the Startup Business and Approach to Learning

Clearly, this approach is working, or investors would not be clamoring to support the startup business and its AI app in the way that they have been. Among the venture capital investment firms supporting the Bunch startup company are M13, MAKERS CEO Marius Schulze, Norrsken Venture Capital’s Friedrich A. Neuman, High-Tech Gründerfonds, and Atlantic Labs.

Together, they’ve contributed over $4 million in total funding to help build Bunch into a powerhouse of the leadership learning AI app industry.

In one of the first rounds of investment the company received, M13 praised the mission of the AI startup business.

“We are thrilled to announce that M13 has led the latest round of investment for Bunch and is helping the company bring its unique and exciting technology into the US market,” the company wrote.

App Market and the Future of the Leadership Learning Space

The existence of venture capital investment in a startup company is a good sign. It’s also a good sign for the startup and its app that the app market is anticipated to be worth $366.34 billion by 2027 and is growing at a rate of over 11%, according to Grand View Research. Given those facts, things bode well for Bunch.

About the Author


Headshot of Elijah Labby

Elijah Labby is a graduate of the National Journalism Center. He has previously written for Broadband Breakfast, a technology and internet policy website.

Related Articles