Bringing VR to the Competitive Gaming Scene
Founded in 2015 by Ovadia in addition to entrepreneurs Elizabeth Ann Clark and Albert Ovadia, AEXLAB has provided technology to implement VR into multiple creative projects. Clark, Chief Creative Officer at the startup business, previously worked on another VR experience called “Water Planet,” which served as an underwater adventure game developed to be experienced alongside her own electronic music. Now, Clark and the AEXLAB team are working on an immersive 5v5 first-person shooter poised to draw esports competitors into the realm of VR.
The game designed by the startup company is designed to enhance the social experience of online gaming by allowing users to interact with each other in pre-game lobbies with all the benefits of VR (including full-body animation) outside of the simple voice chat offered through typical non-VR games. Furthermore, the startup business utilizes haptic feedback, audio spatialization, and realistic firearms simulation to completely immerse gamers in the digital environment. VAIL is currently in closed Alpha testing with over 300 competitive gaming testers.
AEXLAB intends to produce revenue streams from esports activity, game sales, and in-game transactions, in addition to licensing intellectual property.
Breaking Into Esports
According to market research, the global esports market size is expected to reach $6.82 billion by 2027 after growing at a CAGR of 24.4%. Games such as Counter-Strike, Dota 2, League of Legends, and Call of Duty offer millions in prize winnings every year, while esports organizations draw revenue from sponsorships, merchandise, advertising, and ticket sales. AEXLAB’s startup company seeks to enter this market by producing a VR game capable of capturing (and holding) the attention of competitive gamers and sponsors.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.