Personalized Birth Control
Founded in 2019 by Dr. Elizabeth Ruzzo, Adyn seeks to take the guesswork out of picking a suitable contraceptive. The Seattle-based startup company provides a solution to get the right pharmaceutical the first time.
“While completing my PhD in human genomics, I changed my birth control prescription and was thrown into suicidal ideation.” Dr. Ruzzo said. “Luckily, I recognized this was due to the change in medication. The medical research gender gap and medical research race gap have had profound and devastating impacts on available diagnostics, treatment, and care, and adyn seeks to make scientific discovery more inclusive.”
Adyn starts finding individualized medicine with its test kit, which you can take from the comfort of your own home. Users simply complete the test and return the kit back to the pharmaceutical startup company.
Results from the test kit allow the precision medicine startup business to access the user’s hormone level as well as any genetic risk for specific side effects like blood clots and depression. Birth control specialists at the startup business then use this information alongside medical history and side effect profiles to determine the best contraceptive option for the patient. Birth control test kits from the startup company are slated to ship later this year.
Capturing the Contraceptive Market
Market research projects the US contraceptive market to reach $10 billion by 2027 at a CAGR of 4.3%. The startup pharmaceutical company seeks to disrupt the industry by providing individualized contraceptive recommendations based on the user’s unique biology. Others in the birth control business primarily rely on questionnaires to provide birth control recommendations, whereas Adyn stands out to investors and customers by implementing testing kits and precision science.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.