AdsWizz Eclipses 1 Billion Monthly Podcast Downloads

By McKenzie Carpenter Friday, April 16, 2021

AdsWizz, a digital audio advertising company, announced today that the business surpassed 1 billion monthly podcast downloads from its audio platform.

Podcast app on a smartphone.

1 Billion Monthly Downloads

Headquartered in Silicon Valley, AdsWizz is a global digital audio advertising and analytics solutions company. The business offers a range of services like an ad insertion suite, podcast monetization, campaign manager, and more.

Founded in 2008, the company services a variety of digital ad-sales houses, publishers, music platforms, podcast publishers, trading desks, and digital agencies. Some customers of the business include NPR, iHeartRadio, Stitcher, PodcastOne, The New York Times (NYT), NBCUniversal News Group, and several others.

Furthermore, the company powers the top four most-listened-to podcasts in the United States (US): The Daily from NYT, NPR News Now and UP First from NPR, and Dateline NBC from NBCUniversal News Group. Additionally, the business powers celebrity podcasts like Kate Hudson’s Sibling Revelry, Anna Faris’s Unqualified, and Dax Shepherd’s Armchair Expert.

The company was acquired by Pandora in 2018. While the business operates independently, AdsWizz is wholly owned by SiriusXM.

From this large network, AdsWizz announced the business has exceeded 1 billion monthly podcast downloads.

Alexis van de Wyer, CEO of AdsWizz, said in a statement, “Podcast publishers need solutions that meet the needs of today’s growing podcast market, as well as more sophisticated capabilities that can adjust to the changing complexities and growing demand of the future...We have made a strong commitment to help publishers stay one step ahead of the market, and provide innovative technology so they have one less thing to worry about.”

The Industry

The company is up against some heavy hitters in the space. Startup Savant reported in February that music giant and audio streaming company Spotify would be launching its own advertising engine to boost revenues due to the fact the business has made massive investments in the audio industry. Shortly thereafter, as a continued investment in podcasting and audio, Spotify acquired Betty Labs, an app development startup company that created the live sports audio app, Locker Room.

The podcasting and audio industry is growing rapidly. According to a report published by Grand View Research, the global podcasting market size in 2019 was valued at $9.28 billion. The market is expected to grow at a CAGR of 27.5% from 2020 to 2027.

Furthermore, several companies, including AdsWizz and Spotify, sponsored the US Podcast Advertising Revenue Study completed by the Interactive Advertising Bureau (IAB). The study predicted that the podcast advertising revenue for self-reporting companies would rebound in 2021 and 2022 after experiencing sharp declines in 2020. It was originally forecast to be a 29.6% revenue growth but was re-forecast to be 14.7% — an 11.5% decline.

Summary

While big players dominate the industry, AdsWizz services have been useful resources for other big names to rely on. This has resulted in the business toppling 1 billion monthly podcast downloads through its platform. After industry-wide revenue declines in 2020 from the COVID-19 pandemic, the industry could expect a surge in 2021 and 2022 as the world returns to some form of normality.

About the Author


Headshot for author McKenzie Carpenter

McKenzie Carpenter is a graduate of Central Michigan University with a B.A.A. in Integrative Public Relations and French. McKenzie has previously worked for small businesses and nonprofit organizations.

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