Your business’ logo is a representation of your brand image and what most people are going to remember you for. If you’re deciding on a new logo for your business or looking to update an existing one, it’s important to keep in mind a few things that all good logos have in common.
Simply put (pun intended) an incredible logo is simple and easy to identify. Most logos use simple shapes and two-three main colors. A lot of beginners want to go out and add a ton of effects and colors to make a logo extravagant, but this is not a good branding strategy. An incredible logo is a simple, yet effective image.
A logo does not sell (directly), it identifies. -Paul Rand
The point of any logo should be so that people are able to easily recognize your startup business. If you show someone the logo for McDonalds they will almost always know what it is. Their design is unique, but also startlingly simple. This lays the foundation for great logo design: create something unique but simple and people will remember that.
Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned. -Paul Rand
A good logo blends a simple, memorable design into an elegant one. The typography and shapes should all mesh together well, the colors accent the design, and it doesn’t appear too busy. Elegance is hard to master, but is essential to a memorable logo – especially for the website for your new business (either with BlueHost or Rainmaker Platform). This creates the aesthetic presence seen in many major brand logos.
It’s a habit of mine now, noticing labels, logos, shoes. -Michael Jordan
Finding the perfect balance between each of these characteristics is not easy. It will likely take a few rounds of trial and error to identify the most powerful image for your brand. If you’re not a designer then it may be wise to hire one, but that doesn’t mean you shouldn’t be informed about the decision you’re making.
When evaluating the logo ask yourself, is this a simple, elegant design? Would I be able to easily recognize this logo? Does it have an aesthetic appeal to it that complements my niche? Keep these characteristics in mind when deciding on a logo and you’ll end up with a powerful representation of your brand.
Image Credit: Nod Young