Today most brand new businesses have an online presence and as online marketing becomes a bigger part of their strategy, so does the role of content. We see a lot more social activity on business channels and a lot more active blogs. This means, as a business you’re fighting to get seen. So how can you increase your business’ visibility and share-ability? How can you get in front of all the content noise?
Here are three suggestions that will help you do just that.
1) Add share buttons
Share buttons are very important to the visibility of your content; they make it easier for readers to distribute what they read on your website across their social networks. You probably already guessed this, but how can you optimize those share buttons?
- Consider which share buttons are the best for your website and page designs.
- You can opt for all-inclusive plugins like ShareThis. You can also get share buttons from each social platform.
- You want to customize your share buttons to say what you want them to. For example, you can make sure when your content is shared that your Twitter handle (Ex: @StartupSavant) shows or you can opt for only the title of the article to show.
- The placement of your share buttons is also important. Typically placing them at the top of your content is the best choice because they are immediately visible to your readers. If they have to search for share buttons, they might just read the article (web page) and leave without sharing.
2) Make your meta data appealing
Meta data is important for SEO, but also for your social posts. The two that you need to concern yourself with are the title of your website page/article and the description.
- On Facebook you have the option to change title and description when it creates the preview to your post (whether you’re posting from Facebook or for example, from Hootsuite); but for other social networks like Google+, that is not an option. Because of this, you want to make sure you are happy with the title and description you give.
- The title and description need to entice your audience, but they also need to reflect what they are going to read once they land on the page.
- The shorter your title, the better. The optimal characters for social posts, words and spaces, are less than 100 characters. The description should be less than 250 characters (always calculating both words and spaces).
- Remember to keep keywords in mind when posting them to your website since they will keep you visible in the social channels’ main feed, but also when someone is searching for something on the social network. If you don’t know where to start with keywords, Google Keyword Planner can help.
3) Use better images
The quality of your images makes your website and content more appealing. They also affect how shareable you are across your social streams. Keep in mind that images may look good on your website, but not on your social posts.
- To maximize your images on both, test the web page you’re planning on sharing by creating a social post with the URL of the page. Don’t post it, get the preview and look at how the image shows through your preview. It may need cropping or resizing if it’s too close or cut in the preview.
- Also to note is that square images seem to look the best across any social channel, but you should also know that each network has a perfect image size.
- If you go with square you don’t have to worry about formatting each picture according to the social network, but if you want to match the social network’s perfect picture size that is also an option.
- Make sure your pictures are always high quality resolution, not blurry, whether on your website or social network posts.
The more visible and shareable you make your content, the more exposure your business will gain on social media networks. This means increased brand awareness and a higher chance of sales.
How are you increasing your business and content exposure across social media networks? Let me know by joining the conversation on Twitter!
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