How to Start a Startup in Texas

Outline of Texas with text saying, Start a Startup, over an image of entrepreneurs working at a startup office.

A startup is a type of business poised to make a big impact through innovation and creativity. Launching your own startup in Texas takes skill and tenacity, but if you are successful, it will all be worth it. 

Fortunately, Texas is a startup-friendly state, meaning it provides incentives for businesses that form in the state to stimulate economic growth. Keep reading to learn more about how to start your own startup in Texas

You can also visit our other How to Start a Startup guides to learn about startup formation in every state. 

Recommended: Are you ready to officially form your Texas startup? Check out our review of the best online incorporation services!

Launching a Texas Startup

Are you ready to launch your own successful startup company in 2022? Keep reading or use the links below to find a specific section in our startup guide.

Keep reading to learn more about starting a startup in Texas, or simply have a professional service form your startup for you:

Form a Corporation with Northwest

OR

Form an LLC with Northwest

Note that forming a corporation is recommended for startups, especially those seeking outside investors, while forming an LLC is recommended for small businesses that do not plan to raise outside investment. You can learn more about which legal structure is right for you by reading our guide, Should I Form an LLC or Corporation for My Startup?

1. Assess Your Entrepreneurial Skills

 Launching a startup is not for the weak at heart.

Starting and growing any business takes dedication. Launching a startup takes even more.

Although there are numerous types of entrepreneurs, there are a number of common characteristics often attributed to startup founders. Some of the most important entrepreneur characteristics include:

  • Passion
  • Creativity
  • Motivation
  • Self-discipline
  • Adaptable
  • Observant
  • Willing to take risks

Texas has several advantages to offer entrepreneurs planning to start a startup in the state, such as: 

  • Business-friendly regulations
  • A talented workforce 
  • Low tax burden

Launching a Texas startup is probably going to involve you doing a lot of learning. But, don’t worry. There are a lot of resources to help you along your entrepreneurial journey. Here are some great learning resources for aspiring startup owners in Texas:

Recommended: Are you ready to create a Texas startup and become an entrepreneur? Take the Entrepreneurship Quiz to find out! You can also visit the Startup Savants podcast to gain insights and advice from founders themselves.

2. Develop Your Startup Idea

If you are looking for startup ideas for your business in Texas, one of the first places to begin your search is by looking at what you already know. Keep in mind, however, you are not limited to your current skill set. For example, there are many tech startup founders that are non-technical.

Most often, startup ideas are developed from solving a problem. Whether it is a problem you personally struggle with or one you have identified that could use an alternate solution, forming your startup’s product or service around an identified problem can help you not only develop your minimum viable product (MVP), it can also help you find your target market before you get started.

Texas is home to a wide variety of business sectors and industries. There are many big industries with deep roots in the state. Others are newer to the scene but growing in importance. Some of the biggest industries in the state include:

  • Agriculture - The state of Texas is the biggest cattle producer in the country, with over 16 million heads of cattle. It also produces the most cereal crops of any state.
  • Oil - The number of petroleum reserves in Texas are estimated to account for around a third of the total reserves in the country. Multiple major oil companies are headquartered in Texas, including Exxon Mobil and BP.
  • Tourism - The Lone Star State draws tourists from across the country and around the world. Tourism accounts for over 10% of the state’s economic output.
  • Entertainment - The state has one of the largest filmmaking industries outside of the hubs of LA and New York. It is also home to media giants like iHeartMedia and game developers like Gearbox Software.

Recommended: TRUiC’s free business ideas generator allows you to explore a curated list of business ideas according to your interests and capabilities with just three easy steps.

Analyze the Industry Landscape and Develop Your Idea

Before you launch a startup in Texas, analyze the state of the industry landscape, including the:

  • Funding environment
  • Market size
  • Competitive landscape
  • Market structure
  • Market size and demographics
  • Projected growth

The goal of doing this is to establish whether there is ample opportunity within the industry to support your entrepreneurial goals.

An effective tool to establish market potential for your startup is studying Texas demographic information provided by the most recent Texas census. For example, if you’re developing a product that is geared toward younger people, you know the percentage of the population that is under 18 years old in Texas is roughly 26%.

Validate Your Startup Idea

Now that you’ve got a basic understanding of your industry, competitors, and the industry’s projected growth, your next step is to validate your startup idea and solidify your MVP

There are a few ways to validate your startup idea:

  • Conduct interviews with customers you think might buy this product. Ideally, you will be able to use this insight to refine your value proposition or target audience, if necessary. 
  • Use tools and software available to discover, organize, and learn from industry and market data. Some popular tools are Statistica, Think With Google, KNIME, and PickFu.
  • Utilize online startup communities, startup incubators, or startup accelerators in Texas to network with other entrepreneurs that can help with brainstorming and fine-tuning startup ideas. 
  • Establish the product-market fit and, in turn, market validation.

Recommended: Looking for more inspiration to help you launch your Texas company? Check out our list of the top startups to watch!

3. Create Your Startup Roadmap

Whether you begin with an informal or formal business plan, the process of writing your business plans down requires you to think through all of the key elements of your Texas business such as industry, market, and competitive position.

There are many different types of business plans, depending on the stage of your venture and the purpose of your business plan. In the earliest stages of your business idea, you may want to start with an informal business plan such as:

  • Business model canvas: Visualization of the key aspects of your Texas venture, including customers, value proposition, infrastructure, revenue models, and cost models.
  • Lean canvas: An adaption of the business model canvas. Visualizes your problem, solution, customers, value proposition, key performance indicators, and competitive advantage.

However, once you are ready to begin seeking investments, you will most likely be required to provide a formal business plan to lenders and potential investors.

A few business planning resources in Texas include the following:

  • UT Business Planning - The University of Texas libraries have a resource for business planning that includes a guide and various research tools. 
  • Houston Business Portal - The city of Houston has a guide you can use for writing your business plan. It includes sections on all the important components of a good plan.

Create a Pitch Deck

Before you secure funding as an early stage startup, there are a few things you need to have in place to increase the likelihood that your pitch is successful, whether you’re reaching out to angel investors or attempting to acquire a small business loan. The most important being your pitch deck. Crafting a compelling story is essential not only to the success of your startup in Texas but also to creating an impactful pitch deck. 

A startup’s pitch deck should include the following;

  • An introduction to your startup
  • Examples of problems or issues your startup aims to solve
  • Examples of the solutions your product or service provides
  • The size of the market and opportunity
  • A clear description of your startup’s product or service
  • An outline of the projected growth, major goals, and future steps
  • An introduction to your core team members
  • Define your competitors and establish your competitive advantage
  • Prove your financial planning and management ability
  • A description of how investment funds will be used and why you need them

4. Build Your Founding Team

Find Co-Founders

Startups with two founders are 19% less likely to scale prematurely than startups with a solo founder. Research shows that aspiring entrepreneurs launching a startup without a co-founder take 3.6 times longer to see significant growth — enough to outgrow the volatile startup stage. 

Despite these statistics, not all startup owners need a co-founder to be successful in their startup journey. Bringing on co-founders is all about filling important gaps to ensure all of the company’s needs are met, such as: 

  • Skills gaps
  • Leadership experience 
  • Industry knowledge gaps
  • Startup experience 
  • Fundraising experience
  • Personality gaps 

If you do choose to bring on a co-founder, you need to have a founders’ agreement. This document outlines all expectations now and in the future, including:

  • Roles and responsibilities
  • Vesting
  • Anticipated roles (i.e., CEO)
  • Expected capital contribution
  • Equity or compensation
  • Time commitment

Hire a Lawyer if Needed

The next step is learning how to find a great lawyer for your startup. What makes a good startup lawyer, essentially, is understanding the nuances of startups, such as establishing deal terms with venture capital firms and applicable business taxes. 

Every company should build a relationship with a lawyer to help with all of the legal requirements associated with forming and operating a business. Not only will your lawyer be essential in ensuring that your startup in Texas is legally formed without a hitch, they can help ensure that your business stays compliant if you plan to implement customized vesting schedules or share allocations. 

To find a lawyer for your Texas startup, you first need to establish your startup’s legal needs. Once you know this, you can move on to finding the right lawyer for your startup using these resources.

Network Network Network

Networking is one of the most impactful tools for startup entrepreneurs to grow and support their businesses. There are many different networking resources available to Texas entrepreneurs, such as startup incubators, networking events, and local entrepreneur communities to make connections.

To develop the most impactful networking strategy, you need to connect with a wide range of people and resources, such as: 

Check out TRUiC’s page on Local Resources to find out more about resources near you. A few areas to consider in Texas are Austin, Dallas, and San Antonio.

Another place many entrepreneurs turn to for advice is local SCORE mentor programs. SCORE is a network of more than 10,000 expert business mentors across the US that provides free mentoring to startup and small business owners. Find a mentor by visiting the Texas SCORE website.

Some more startup networking resources in the state of Texas include the following:

  • Y Texas - Here you will find information covering business networking in the state as well as other networking resources and events. 
  • Texas Association of Business - TXBIZ puts on various networking events for business owners in the state. 
  • Texas Networking Events - As the name indicates, this organization focuses on networking events for Texans and businesses interested in getting started in Texas. 
  • Houston Networking Groups & Associations - This is a comprehensive list of networking options in and around the Houston area.

5. Formally Establish Your Texas Startup

Name Your Startup

Naming your Texas startup is a very important consideration. Choosing an optimal name depends on the type of business, industry, and target audience. 

The Secretary of State has an FAQ page that answers all the main questions about naming your business in the state, including name availability and name registration.

You can also search GoDaddy for available domain names:

Find a Domain Now

Once you register a domain name, we recommend choosing a business phone system to enhance your customer service. Phone.com provides a high-quality phone service that integrates with all devices. 

If the name you were hoping to use is already in use, you will have to come up with another. If you end up having trouble coming up with a name, here are a few tools that might help:

  • How to Name a Startup: TRUiC’s How to Name a Startup guide discusses how to choose a name for your startup, register your startup’s name, and find a domain name for your business. 
  • Startup Name Generator: TRUiC's free Startup Name Generator makes selecting a unique startup name simple — just enter a couple of keywords and your industry.
  • Business Name Generator: TRUiC’s free Business Name Generator allows you to search for available startup names by keyword, location, and industry.

Choose a Business Structure

One of the first things you will need to do to establish your startup in Texas as an actual business is to choose your business structure (i.e., the legal form of your startup). 

These are the main types of legal structures for startup ventures:

  • Sole proprietorships and General Partnerships: informal business structures. In informal legal structures, the startup is considered an extension of the owners, and the owners bear the tax and liability burdens of the business.
  • Limited liability companies (LLCs) and Corporations: two primary types of formal business structures. These forms of legal structures require registering your venture with the state as an independent entity. Because the venture is an independent entity from its owners, formal legal structures provide liability protection for the owners and unique tax benefits for the business.

Choosing the legal structure of your startup, in part, depends on:

  1. Whether you are launching your Texas startup alone or with co-founders
  2. The stage and growth plans of the venture

The most popular corporate structure for startups with aspirations of high growth is the c corporation. This is because most investors prefer C corporations. A C corporation (C corp) has investor-friendly taxation rules, simple transfers of ownership, and natural exit strategies, and many angel investors and venture capitalists will not invest in ventures that are not incorporated.

For more information on establishing your Texas business as a formal legal entity, read our comprehensive guide, How to Incorporate a Startup.

Considering Using an Incorporation Service?

Hiring a professional service will help simplify the formation process for you. Click below to check out our review of the best online incorporation services for startups!

Best Incorporation Services

Choose a Location

While some locations such as Silicon Valley have become synonymous with startup culture, generally the best location to start your startup is the state you’re already located in. Starting a business in a state other than the one you’re located in requires more complicated paperwork and complex tax requirements. However, if you’re thinking of starting your startup in a state other than Texas, some states are more business-friendly than others. 

For example, many founders choose to incorporate their startups in Delaware due to their immense business-friendly policies. Startups that form in Delaware are able to do business in other states and therefore bypass the state income tax — a huge tax advantage for any business. However, this isn’t the case in every state. We recommend consulting with a tax professional or attorney before deciding to do business in another state. 

Choosing the right location to start your Texas startup is crucial to its success. Texas boasts several great places to start your business, whether it is an established startup hub or an up-and-coming locale that offers incentives for new startups. 

  • Austin — Austin boasts a thriving startup ecosystem with access to resources, an innovative and educated workforce, as well as a growing economy. 
  • Houston — Not only does Houston have the highest population of any Texas city, it also boasts a myriad of available government resources and a skilled workforce. 
  • Dallas — A robust startup ecosystem and an innovation hub, Dallas offers several incentives for startups and entrepreneurs.

If you’ve chosen a physical location for your startup and understand the laws, regulations, and potential benefits of the state you’ll reside in, it’s time to start searching for office space. We'll help you decide the right office space for your startup based on the stage your company is at, its needs, and the many types of office spaces available with this guide to selecting and leasing a startup office.

If your Texas startup is primarily run online, especially when it comes to ecommerce, your business website is most likely the lifeblood of your company. If you don’t currently have a website, consider building one or having one built for you. You can read more about business websites and their role in your startup’s branding in Step 8 below.

Create a Founder Employment Agreement and Vesting Agreement

Startup founders aren’t typically bound by severance agreements that would be applicable to other employees. Instead, founder employment agreements represent the legal agreement between the founder and company. 

A vesting agreement is an agreement between the company and a shareholder (typically an employee) that provides restrictions for the shareholder’s ownership of the company. In short, the employee will not be granted their share until the vesting requirements are satisfied. 

Formalize Advisory Agreement 

If your Texas startup chooses to involve advisors and equity is involved in the relationship, you will need to also formalize an advisory agreement. Essentially, this means that all the requirements and stipulations of the relationship between your company and the advisor are outlined, including terms of equity and confidentiality. 

Startup advisors can be especially helpful during the beginning stages of startup ownership if you aren’t fully confident in a specific aspect of business ownership, such as legal and compliance requirements, marketing, or manufacturing. Additionally, startup advisors are helpful in making key introductions to help your Texas startup grow as well as helping develop ideas and concepts for the company. 

Depending on the type of startup you’re launching, there are two common methods for finding a startup advisor. For high-scale startups, investors (venture capitalists or angel investors, typically) are often great startup advisors. However, if you’re launching a business that doesn’t have high growth in mind, you can find startup advisors through resources such as Dallas SCORE or the Texas Small Business Development Center (SBDC).

Create Cap Table and Issue Shares/Certificates

A capitalization table, otherwise known as a cap table, is a document (such as a spreadsheet) that outlines the equity capitalization of your startup company. The cap table outlines your startup company’s securities (e.g., stocks, warrants, certificates, etc.), who owns each security, and the percentage of ownership they have. 

Next, you will want to issue shares or certificates of your company to each party based on the cap table you’ve created. 

Establish Corporate Governance

Corporate governance is essentially the rules, regulations, and guiding principles that govern a company. Not only does the corporate governance provide much-needed structure to help the startup obtain its goals and objectives, it balances the needs of each company participant. From shareholders to employees and the community, corporate governance ensures every need is balanced and met. 

Appoint a Registered Agent

A registered agent is an individual or entity who will receive documents and other legal communications on behalf of your startup. 

We recommend hiring a professional registered agent service to help you stay compliant with the law and provide you with peace of mind.

Register Your Texas Business with the IRS

It is recommended that one of the first things you should do is register your business with the IRS by obtaining an Employer Identification Number (EIN). An EIN is the IRS’s way to identify a business. 

There are several reasons you may need an EIN for your Texas business:

  • EINs are required for many business structures such as corporations, partnerships, and multi-member LLCs. 
  • EINs are also required if you have any employees. 
  • Most banks require you to have an EIN to open a business bank account.

You can apply for an EIN for free on the IRS website or by mail, by fax, or by phone. For more information on how to apply, read our guide on How to Get an EIN (For Free).

Register Your Business for Sales Tax

Depending on the nature of your product or service, you may need to collect a sales tax.

You can register your business for sales tax on the Texas Comptroller site. Here you can find information on who should register and how to do so.

Obtain Licenses and Permits

In addition to registering your business, you will likely need to obtain a number of licenses and permits from your local, state, and federal government. 

Federal Permits and Licenses

If your business falls under the regulation of any federal agency, you will likely need to obtain the appropriate permits from that agency. These include commercial activities in:

  • Agriculture
  • Alcoholic Beverages
  • Aviation
  • Firearms, Ammunition, and Explosives
  • Fish and Wildlife
  • Commercial Fisheries
  • Maritime Transportation
  • Mining and Drilling
  • Nuclear Energy
  • Radio and TV Broadcasting
  • Transportation and Logistics

For more information on federal licensing, visit the Federal Licenses and Permits page on the sba.gov website.

State Permits and Licenses

Most businesses are required to file for a permit or license to operate legally within their state. The permits and licenses you may need vary widely by state and type of business.

To find out more about the permits and licenses in your state, use TRUiC’s Business License guide to find business license resources for your state. You can also explore the Texas Economic Development Business Permit Office resources. Here you can find a guide on the various licenses and permits required in the state.

Local Permits and Licenses

Most businesses will need some kind of local license or permit to legally conduct business within their town, city, or county. These may include anything from occupancy permits and food and beverage permits to special permits and licenses for signage, lighting, and noise. 

You will need to check with your local county clerk’s office about the types of licenses and permits required. 

Get Insurance for Your Texas Startup

Most startups will need insurance in one form or another. Some forms of insurance, such as unemployment insurance, are required by your state. Other forms of insurance may be optional but are important to protect you and your company from disaster.

To learn more about the types of business insurance you may need, or search for our specific guides on business insurance recommendations in over 650 types of small businesses, make sure to read our Small Business Insurance guide.

Find out the real cost of getting insurance for your business. Get a free quote or call 855-965-3168.

Protect Intellectual Property (IP)

Protecting your Texas startup’s competitive advantage means you need to obtain the proper patents, copyrights, and trademarks to ensure your intellectual property (IP) is protected. By registering ownership of intellectual property, you mitigate the risk of competitors utilizing the ideas, designs, or concepts that are protected. 

Furthermore, developing a Founder Intellectual Property Assignment Agreement essentially transfers the founder’s IP rights to the company, allowing the startup to utilize the IP while still maintaining its protection. Since founders are typically also shareholders in the company, they still benefit financially from their IP. 

6. Get Startup Funding

Startups require funding for a number of reasons. Startups often need capital to cover their initial expenses until they become profitable, and they need money again to expand, grow, build inventory, and even get through slow seasons.

When planning your business in Texas, you should determine what types of business funding options your company will need and when. You need to be completely aware of startup costs and your financials and financial projections before seeking outside funding. 

To know the right kind of funding for your startup, it is important to establish the stage of funding you’re at. With your expected startup costs in mind, does a small friend or family loan seem fitting? Or, do you expect rapid, sustainable growth that would be better suited to an investment from a venture capital firm? To answer these questions, get to know the various types of startup funding available. 

The most common types of business funding are:

Recommended: Establish financial credibility for your Texas startup with a business bank account and a business credit card.

Keep in mind that your Texas startup will require different funding sources during different stages of development. For example, during the seed stage, bootstrapping or friends and family loans may be the best funding choice. However, as your startup becomes more established and reaches the growth stage, a venture capitalist or angel investor are more likely to want to invest. 

That isn’t the only factor you need to consider, however. The type of startup you’re operating also plays an important role in determining the right funding source. 

Finding Investors 

The best way to meet potential investors is without a doubt networking and a warm introduction; the more you put yourself out there to get to know investors such as VC firms, the more likely you are to find funding.

There are also plenty of business resources in Texas that can help you explore financing options and secure funding. Here are a few to consider:

  • Financing and Capital for Small Businesses - The Texas Economic Development site has a section devoted to financing for startups. 
  • PeopleFund - This organization provides flexible loans for startups and small businesses with the goal of helping local Texas communities grow. 
  • SBA Express Loans - The SBA works with various lenders in Texas to serve small businesses and help them get the financing they need. 
  • USGrants.org - This organization keeps a running list of grants available by state.

7. Set Up Accounting for Your Startup in Texas

Business accounting is an important (and required) aspect of operating a startup in Texas. Accounting allows you to: 

  • Know how you are performing financially
  • Track benchmarks and goals
  • Know how much your startup is worth

There are a number of options for handling your business accounting, including hiring an in-house accountant, hiring a bookkeeper, using a payroll service, or using small business accounting software. However, no matter how you handle your Texas startup’s accounting, you will need to have an accounting system in place.

Recommended: Schedule a consultation with a business accountant today to find out how much time and money your business could save on tax, payroll, and bookkeeping services.

8. Establish Your Startup's Brand

Just because you build an awesome product, service, or experience does not mean that customers are going to show up at your door. You are most likely going to need to find them first and let them know about your startup in Texas. To generate startup success, you will need to build your brand identity.

Design a Logo

One of the first things you will need to do is to design a logo for your brand to begin building awareness and recognition. A well-designed logo helps people to identify and remember your brand and builds trust. 

Try our free logo maker to generate thousands of professional, high-resolution, downloadable logo options for no charge. You can also find alternatives by reading our review of the Best Logo Makers

Build a Business Website

Every legitimate business needs a website. And sooner than later, your startup in Texas is going to need its own website too. 

If you have never built a website before, don’t worry. It is easier than ever, and TRUiC’s How to Build a Website guide walks you through it.

When choosing a website builder, there are many to choose from depending on your needs. Website builders like GoDaddy offer a multitude of features, functions, abilities, and applications based on your company’s needs. 

One thing to keep in mind when designing and writing content for your website is your search engine optimization strategy. Search engine optimization (SEO) is the process of increasing your website traffic (and your brand) by designing your site’s content to rank higher in search engine results.

To learn more about how to implement SEO on your startup’s website, check out our beginner’s guide to SEO: How Do People Find Your Website - SEO 101.

Recommended: Build your startup website today with GoDaddy.

Establish a Social Media Presence

In addition to building a website, you will also likely need a social media presence to establish your brand identity and grow your startup in Texas. Social media provides a way to reach, connect, and engage with customers and potential clients. 

The most popular social media platforms include Facebook, YouTube, Instagram, TikTok, Snapchat, Twitter, LinkedIn, and Pinterest. However, additional platforms such as Yelp, Reddit, and Quora all have large followings of niche users. The social media platforms and strategy you choose to establish your startup will depend on the nature of your product or service and your target consumers.

To learn more about establishing your Texas startup’s presence on social media, feel free to read our guide, How to Improve Your Startup's Social Media Strategy

Distribute Press Releases

Another way to let people know about your startup in Texas is by creating your own publicity by writing press releases

A press release is an official statement by your company written by you and distributed to the press to provide public knowledge and promote your Texas business and brand.

Of course, you can hire professional press release writers or press releases distribution services such as such as eReleases.

9. Hire a Team

A company is only as strong as its team. Building a team that is passionate about what your company does, skilled at their jobs, and trustworthy is vital to the success of your startup in Texas.

To begin, startups typically need to fill the following roles:

  • Chief Executive Officer (CEO) 
  • Chief Operations Officer (COO) or Chief Technology Officer (CTO)
  • Chief Financial Officer (CFO)
  • Chief Marketing Officer (CMO) or Director of Marketing 
  • Product Manager or Designer
  • Product Developer or Engineer 
  • Sales Manager
  • Customer Service Representative

But, before you can hire for these essential roles, you need to solidify your startup mission statement to accurately describe your company’s purpose and values. Additionally, learning to write effective job descriptions helps parse out candidates that may not be a great fit for the role by providing them with accurate information about the job and your company.

Additionally, you can find state-specific employer resources for everything from the tax credits you’re eligible for to information about where and how to hire talented professionals on the Texas Workforce Commission website

Finding Talent

Once you’ve established the roles you need filled, the next step is to work towards finding the right candidates to make up your team. A few common methods for finding talented candidates to choose from are:

  • Word-of-Mouth Recruiting
  • Online Job Boards
  • Recruitment Agencies
  • Internal Hiring

Recommended: Find freelance talent with Fiverr.

Registering for Employer Taxes 

In Texas, if you have employees, you will need to register to pay Unemployment Insurance Tax through the Texas Workforce Commission.

Setting up Payroll

We have no doubt that your company is great; however, in addition to providing a great workplace, you will need to compensate employees for their time and efforts. If you have hired employees, you’ll need to set up payroll. Using a payroll service such as ADP makes issuing paychecks easy, saving you time and helping you navigate employee withholding taxes and state compliance requirements.

10. Launch and Scale Your Texas Startup

The work doesn’t end at launch or after your first sale. You will then need to focus on carrying out your plan and growing your business in Texas. This will require dedication, perseverance, and the willingness to seize opportunities to grow.

These opportunities might include expanding to new regions, seeking additional target consumers, or expanding your product or service offerings. 

Opportunities for growth also might come along in the form of innovation, quality improvement, customer-focused development, and streamlining your business model. 

Or, opportunities for growth might include internal growth factors such as building your entrepreneurial network, growing your team, and building a strong company culture.  

Boost Your Startup Marketing

In order to start gaining more customers and grow your startup’s revenue, your team can build a marketing plan that’ll help guide you along the way.

When you have a solid marketing plan for your Texas startup, you’ll know exactly who your target customers are, what marketing channels you’ll use to reach them, and the exact strategy your startup wishes to follow in order to boost your customer base. 

A marketing plan should be the foundation of your startup’s marketing efforts and is intended to be the “guiding light” for your marketing strategy. 

To begin, take note of all of your startup’s business-critical goals and what you’ll focus on in the near term. Ideally, you’ll want to make these SMART goals:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-Bound 

Once your goals have been identified, figure out who your target buyers are and what kind of compelling message you’ll use to draw your potential customers in. Having a clear, compelling message is critical in order to grab your future buyer’s attention. 

After completing those initial steps, your team can begin implementing your marketing strategy and focusing on the marketing channels you believe will generate the largest return on investment (ROI). This can be content marketing, online advertising, PR campaigns, social media campaigns, and more. 

Marketing Channels

Choosing the right marketing channels for your startup in Texas can be challenging, but once you identify which channels bring in the best return on your investment, you’ll be able to leverage these channels further and scale up your marketing efforts.

Here are some popular startup marketing channels:

  • Social Media: Whether through paid advertising or regular content publishing, social media is a great way to promote your Texas startup’s products and services. Some examples of popular platforms to utilize are Facebook, Instagram, Twitter, TikTok, and LinkedIn.
  • Affiliate Marketing: Using affiliate marketing to sell more of your products and services is a great way to establish yourself as a trusted brand quickly. The first step is to compile a list of marketing materials that affiliates can use for their promotions, such as digital ads, emails, or landing pages.
  • Loyalty Programs, Deals, and Coupons: A great way to bring customers back to your business in Texas and get repeat sales. If one of your past customers loved your brand and the products or services you provided them in the past, a coupon or deal might tip them over the edge and bring them back.
  • Sponsored Events: Sponsored events are another excellent strategy when it comes to getting your Texas business in front of potential customers. Aligning yourself with events that are related to your business and getting your brand out there can pay dividends further down the road.

Create a Strategy to Motivate Growth

While growth can happen organically, you are more likely to reach your Texas startup’s desired objectives if you create a strategy for growth. Once you’ve captured initial customers, expand your reach beyond early adopters and existing customers to establish a sustainable growth trajectory that includes tactics for both profitable and sustainable growth. 

Start by asking yourself the following questions: 

  • If you plan to raise more funds in the future, what milestones will you need to hit in order to justify a new round of funding? 
  • How long will it take to get to the stage where you will need another funding round? 
  • What kind of “burn rate” is rational for your Texas startup's expected growth and current operation needs? 

Additionally, you will need to work toward not only understanding but improving unit economics such as:

  • Payback period
  • Customer retention rate
  • Lifetime customer value (LCV)
  • Customer acquisition cost (CAC)

These unit economics can be measured by channel, customer segment, and product line. By developing strong measurements to better track and understand this data, you’ll be able to more easily develop strategies to grow your customer base and product line as needed.

Recommended: Read our guide on How to Grow Your Business for tips on seeking and finding opportunities for growth.