Welcome to the Pacific Northwest, after naming and developing your product or service, the first giant step to success is etching out a game plan – including pitch/executive summary, objectives, financial forecasts, budgeting and cash flow, etc. Without this you’re winging it and that won’t cut it in the Evergreen State.
Take Action: Check out our 100% free Business Planning Guide designed to get you from A-to-Z as pleasantly as possible. Plus, we provide access to tons of other great tools along the way. We’ll guide you step-by-step through the process and help refine all your core fundamentals: marketing, budgeting, milestones, pitch, etc. into a presentation-ready plan.
Washington recognizes all kinds of business structures, from LLCs to corporations and partnerships. Each comes with its own give and take, so don’t dawdle on your homework here. This is your choice, make it and move on to registration.
Most entrepreneurs form an LLC because it has all the benefits of a Corporation without the disadvantages like double taxation, board of directors or corporate officers. However if you’re trying to take your company public or raise substantial outside capital, you should probably form a Corporation.
Take Action: Since this step is so important and expensive if it’s not done correctly, we highly recommend investing 10 minutes to go over your options through our business structure comparison guide. You’ll get a better idea of the advantages and disadvantages of each while building a solid legal foundation for your business.
As of 2016, Washington ranked #12, just outside the Top 10, on the Tax Foundation’s State Business Tax Climate Index. To the south Oregon is #11. Overall the PNW has tons to offer in terms of tax breaks, incentives and credits. The next step is getting your business tax situation sorted.
Take Action: Don’t worry, first there’s a free PDF published online by Washington State called New Business Tax Basics that will get you started. After that bookmark the Department of Revenue’s Find Taxes & Rates page to find specific answers.
Washington reached statehood about 130 years ago so there’s a fair amount of licensing and permits needed to do business wherever you go, from Spokane east of the mountains, or especially in smaller suburbs like Lynnwood or Oak Harbor on Whidbey Island. You’ve got two options:
The next step is to give your company it’s very own shiny new business account with all the many perks and incentives depending on who you bank with. Washington has plenty of options so there’s no excuse to haphazardly combine your personal/business accounts. That would be a big mistake.
Are you going straight for a bigger city like Seattle, Tacoma or Bellingham? Maybe something calmer like Ellensburg, a small college town? Or maybe you’ve got high-end Bellevue in your sights? Whether you’re a tech-startup or the newest food trend, it’s all about location. Be smart about this. Do some research!
Take Action: We know picking a spot can be tough if it doesn’t somehow happen naturally through your personal/professional networks. If you’d like to brush up on everything that goes into making this decision, refer to our friendly guide on How to Choose the Perfect Location.
Washington is booming. It has been for quite some time now thanks to a large variety of reasons (improving weather, great economy, big companies like Amazon coming to the area, etc.). And thanks to the internet, funding is everywhere! Question is, how do you intend on grabbing a slice to bring your business to life?
Take Action: You can browse our guide on How to Finance a Business to start generating ideas. Plus, the email course we mentioned in Step 1 really comes in handy here because planning and finances go together like cups and breakfast.
Washington is a good mix of progressiveness and liberalism. Some areas are very reserved, while others are incredibly culturally diverse. Regardless though, without a professional business website your company won’t be taken near as seriously.
Take Action: The first step is finding the right platform, which thankfully there are some great options out there. Head on over to our reviews of the top two in our book (Wix and Weebly) to get a head start if you don’t already have this in the bag.
With steps 1-8 in the rear view mirror it’s nothing but sales and brand expansion to the promise land. Sure, tackle digital marketing with zeal, but don’t forget to get out there are really connect with your ideal market.
Take Action: Make it a point every single business day to really connect with at least one current or potential client/customer. Where are they? What activities are they interested in? What’s their commute like? There’s no marketing like understanding and talking to your prospects.
It’s easy to continue learning. Staying inspired on the other hand can be rough when you’re grinding it out during the rainy season in Washington. That’s what we’re here for!
Take Action: Follow us on Facebook and Twitter to tap into our daily feed filled with tips, lessons, and inspiring stories directly from entrepreneurs like you. We’ll keep your social media channels positive with daily doses of wisdom and inspiration.