Step 1) Truly Plan Your Business Idea
The reason that Yuengling & Son is the oldest brewing company in America is because the beer is amazing and they’ve enjoyed great management – where good planning begins. Your first step is to test your planning skills and see just how much you can get from your business idea. And don’t worry, these days there’s inexpensive software that can help make the process 10x more effective in far less time.
Take Action: Check out our 100% free Business Planning Guide designed to get you from A-to-Z as pleasantly as possible. Plus, we provide access to tons of other great tools along the way.
Step 2) Choose Business Structure & Register
With your initial plan laid out and viability levels through the roof, it’s time to protect yourself (house, car, etc) and empower your brand by choosing a legal structure and registering it with the state.
Most entrepreneurs form an LLC because it has all the benefits of a corporation without the disadvantages like double taxation, board of directors or corporate officers. However if you're trying to take your company public or raise substantial outside capital, you should probably form a corporation.
Take Action: Since this step is so important and expensive if it's not done correctly, we highly recommend investing 10 minutes to go over your options through our business structure comparison guide. You'll get a better idea of the advantages and disadvantages of each while building a solid legal foundation for your business.
Step 3) Sync With The Pennsylvania Tax Code
After creating a legal structure and registering your brand name with the state, the next step is establishing your brand’s tax identity. Typically this involves all the basics, including getting your ID number, sourcing the correct forms, etc. Relax, this is easy stuff. Just be sure to do your homework and take advantage of the resource below.
Take Action: If you’re doing this alone, bookmark the PA Dept. of Revenue’s e-Services Center page for businesses.
Step 4) Obtain Proper Licensing/Permits
Figuring out which licenses you need is pretty simple. PA is very business-friendly which is why so many of their companies are the oldest in America.
- DYI’ers can head over to the City of Philadelphia’s Find a License or Permit page where you can find what you need to be compliant.
- If you need help with this step, a Business License Service is what we recommend. They determine everything required on federal, state, county and municipal levels, get the forms, and provide step-by-step filing instructions.
Step 5) Create A Dedicated Business Bank Account
In this simple step, just pick a solid banking institution and set up dedicated business accounts for your brand completely separate from personal accounts of any kind. Leverage those incentives, and then all that’s left is to connect your accounting software. After that, the company’s financial foundation will have officially begun begin its journey.
- Shop around at local and national banks to compare features. Typically a national bank that is mainly online will have much better features and offer more rewards. That’s why we chose Capital One.
- User-friendly, fast, secure, tons of automation, easier forecasting, more efficient marketing budgets…the benefits are near endless, which is why this startup-tech is indispensable. Check out our guide to Business Accounting Software and sync whichever you choose with your fresh new business bank accounts.
Step 6) Pick A Stellar Pennsylvania Location
From Franklin Park to the endless bustle of Pittsburgh, Pennsylvania is a wonderful place to set up shop with history and heritage in every nook and cranny.
Take Action: We know picking a spot can be tough if it doesn’t somehow happen naturally through your personal/professional networks. If you’d like to brush up on everything that goes into making this decision, refer to our friendly guide on How to Choose the Perfect Location.
Step 7) Finance/Bootstrap Your Business
There are plenty of online options to help you raise capital without much (if any) debt or high interest rates (CrowdFunding, Social Lending, etc.) set to one side,
Within Pennsylvania, you’ll have access to small armies of entrepreneurs, startup groups, venture capital networks, angel investment funds, county/state-level programs, and more! Don’t be shy.
Take Action: The email course we mentioned in Step 1 really comes in handy here because planning and finances go together like deep dish and beer. You can also browse our guide on How to Finance a Business to start generating ideas.
Step 8) Design & Publish A Business Website
Everyone in Pennsylvania will expect your brand to have its own digital presence. Without one, it would be hard to take you seriously. Maybe all you need is a simple one-pager with a sleek and simple ecommerce design. Just make sure there's a way for potential customers to learn more about your business!
Take Action: The first step is finding the right platform, which thankfully there are a handful of great options. Head on over to our reviews of Wix and Weebly to get a head start. They’re both very reliable, affordable and easy to use. Plus they offer free trials so you can test the waters!
Step 9) Market Your Business
Next time you think about digital marketing and use it to expand the reach of your products and services, remember that the first computer ever used was in Philadelphia, 1946. Pretty neat huh? The point here is that you should never cease getting out there and networking with the people.
Take Action: Wherever you open your doors, start local. Begin generating buzz as close to home as you can. Get involved with your ideal customer’s lives and make yourself known through real contact vs. vapid internet methods before a relationship has been formed.
Step 10) Continue Learning & Stay Inspired
Last but not least, moving forward after you've done all that it's about staying on top of your knowledge-base and skill sets, and keeping yourself/your team motivated.
Take Action: Consider adding Startup Savant to your toolkit of reliable resources because if anyone knows and understands what you're going through it's our community. See for yourself by following us Facebook and Twitter for daily interviews with fellow change-makers.