Professional business planning has a ton of perks, you know, like helping you get what you want from your business! Better cash flow, clearer objectives, and improved management aren’t too shabby either. For these reasons, among others, this is your first logical step to building a successful business in New Mexico.
Take Action: Check out our 100% free Business Planning Guide designed to get you from A-to-Z as pleasantly as possible. Plus, we provide access to tons of other great tools along the way.
Once your foundational plan is built and ready to evolve, it’s time to choose a business structure so you can register it and in the process secure your brand name. Most importantly though, you’ll be protecting your personal assets like house and car.
Most entrepreneurs form an LLC because it has all the benefits of a Corporation without the disadvantages like double taxation, board of directors or corporate officers. However if you’re trying to take your company public or raise substantial outside capital, consider forming a Corporation.
Take Action: Since this step is so important and expensive if it’s not done correctly, we highly recommend investing 10 minutes to go over your options through our business structure comparison guide. You’ll get a better idea of the advantages and disadvantages of each while building a solid legal foundation for your business.
Now it’s time to tackle the ways in which your company will interact and be treated by local, state, and federal tax systems. New Mexico has its incentives and credits but through this process you’ll get specific to industry and location, be it physical or exclusively online.
Take Action: The New Mexico Taxation and Revenue Department has all the information you’ll need on their Business Taxpayer’s pages. Be sure to do your homework on this step!
Unlike Carlsbad Caverns, New Mexico’s regulatory landscape isn’t hard to navigate, especially if you have expert help in your corner. One of the primary reasons why is because there’s heavy presence of government and private research facilities in the state. For your new small business, you’ve got two options:
Okay, so you’ve built your plan, secured your brand name, registered and established your brand’s tax identity. Now it’s time to set up your financials. The first step is finding a base of operations with the best benefits and then creating a business account completely separate from your personal accounts. Don’t make the mistake of mixing the two.
So what’s it going to be? The mystical mesas of Los Alamos or the bustle of Farmington? Or maybe you’re headed straight for Rio Rancho, New Mexico’s economic hub of Sandoval County. That said, the two big things to focus on here are, 1) how many assets are within 1-5 miles of the location and 2) does the location make your business harder or easier to manage?
Take Action: We know picking a spot can be tough if it doesn’t somehow happen naturally through your personal/professional networks. If you’d like to brush up on everything that goes into making this decision, refer to our friendly guide on How to Choose the Perfect Location.
From where we’re sitting after working with countless entrepreneurs, the hardest part about securing funds seems to be generating the nerve to go for it! Most often folks just aren’t sure where or how to look. Thing is, New Mexico is overflowing with funding and financing and that doesn’t include digital options like Social Lending or CrowdFunding.
Listen, if you’ve got a presentation-ready business plan (step 1) and a great product/service then don’t be shy. Figure out what it’s going to take to get to your goals and then go for it. Startup culture is thriving in New Mexico, but it’s competitive.
Take Action: The email course we mentioned in Step 1 really comes in handy here because planning and finances go together like hot air and balloons. You can also browse our guide on How to Finance a Business to start generating ideas.
If you already have this in the bag, then our hat’s off! For most though it’s a challenging part of modern business. Just simplify and optimize. At the end of the day all business websites are for, aside from ecommerce, is to give people a place to investigate your brand.
Take Action: The first step is finding the right platform, which thankfully there are some very good options. If you’d like our recommendation, grab a free trial to Wix or Weebly. They’re the easiest to use and have the best prices. No previous tech-skills required.
There’s no right or wrong way to market, as long as you track what you do, then keep learning and adjusting. There are only ‘methods’ that either increase your cost-per-acquisition (of clients/customers/users) or decrease them. In the beginning, start small, simple, and close to home. Start with your own personal/professional networks and those of your close family and friends.
Take Action: Before investing in anything involved with marketing, take your business owner hat off! Completely off! Instead, look at the business through your ideal client or customer’s eyes. Look at it from the perspective of someone who HATES conventional/mainstream advertising (aka most modern consumers and professionals).
As you continue forth on your noble journey as an ambitious creative, keep Startup Savant in your toolkit because if anyone knows where you’re coming from and what you’re facing…it’s our community. We focus our content on helping you stay motivated and continue your education, updated on the savviest tools for modern business.