Without a game plan your business idea is as vulnerable as a lobster inadvertently crawling ashore on Kennebunk beach. As the saying goes, nobody does lobster like Maine and no serious entrepreneur tangles with the 21st century marketplace unprepared. Get off on the right foot, no bib required.
Take Action: Check out our 100% free Business Planning Guide designed to get you from A-to-Z as pleasantly as possible. Plus, we provide access to tons of other great tools along the way.
Before you can officially register a business in Maine and protect your personal assets like house and car in the process, you’ll need to choose a business structure.
Most entrepreneurs form an LLC because it has all the benefits of a Corporation without the disadvantages like double taxation, board of directors or corporate officers. However if you’re trying to take your company public or raise substantial outside capital, you should probably form a Corporation.
Take Action: Since this step is so important and expensive if it’s not done correctly, we highly recommend investing 10 minutes to go over your options through our business structure comparison guide. You’ll get a better idea of the advantages and disadvantages of each while building a solid legal foundation for your business.
Maine has its share of tax incentives, subsidies, credits, reimbursements, and what have you. Your next step is to do your homework, well, unless you have a tax attorney in your bucket, and leverage these benefits.
Take Action: To get you started head on over to Maine.gov’s Business Taxes section where you have an assortment of user-friendly options. There’s also a great Business Answers system that takes you through some steps to help you find what you need. If that doesn’t work, they have a number to call as well as email.
Chances are, if you’re reading this you’re considering a brick and mortar location. There are states with cheaper fees if you intend on being 100% online. That said, the regulatory environment in Maine can be challenging primarily because of the geography. Why? Coastal areas aside, there are like 6,000 lakes! So you’ve got two good options here:
Don’t make the common mistake of mixing personal and business accounts! The best way to keep your finances in order and make tax time easier is to completely separate them. It’s about two things, where you choose to open up a dedicated business account and what kind of software you’re running.
Just remember, it’s blueberries, blueberries, blueberries. No wait, sorry, location! And you’ve got plenty of great options, from the classic New England-style cities like Portland to the summer vacationing lifestyle of Ogunquit; from the Jewel of the Maine Coast (Camden) to entertainment towns like York.
Take Action: We know picking a spot can be tough if it doesn’t somehow happen naturally through your personal/professional networks. If you’d like to brush up on everything that goes into making this decision, refer to our friendly guide on How to Choose the Perfect Location.
Whether you opt for more conventional financing options or debt free routes like CrowdFunding, Maine has an incredible assortment of networks and support for startups. One place to check out and start digging is Maine Angels.
Take Action: The email course we mentioned in Step 1 really comes in handy here because planning and finances go together like the smell of salt and chowder. You can also browse our guide on How to Finance a Business to start generating ideas.
In order to be taken seriously, you need to have a business website. It can be as simple (an easy and responsive one-page) or as complex as you want (an extensive ecommerce store), but we believe they’re no longer optional. Who can argue with it when modern consumers and professionals turn immediately to Google, online social proofing, and their smartphones to investigate EVERYTHING?
Take Action: If you could use some help in this department the first step is finding the right platform. We highly recommend checking out Wix or Weebly since they are the easiest to use while having the best prices. Zero tech-skills required.
Chances are you’re not a marketing guru, but more of an innovator. The trick then is learning to adapt your inner-creator to better understanding not only your product but your ideal customer/client/user. Not in a cliché sense, but a very real and tech-savvy-personal way.
Take Action: As has always been the case, the ideal marketing strategy is the one that’s designed in a way your product or services sells itself. Or, these days, your fans and followers do most of the marketing for you. Start optimizing and invest time into understanding your customers’ wants and needs.
Once you’re lording over the previous steps like a magnificent pine tree and managing your business in the state of America’s first chartered city (York, 1641), keep Startup Savant in mind for a reliable stream of useful and insightful entrepreneur-friendly info. All of our information is totally free and designed to get you where you need to be.