Great new businesses might seem a bit chaotic on the surface, but once you dig a bit deeper you find structure; game plans. There’s always some sort of planning in place. The question is whether it’s helping to spur your growth through realistic milestones and good management, or whether it’s hindering due to lack of specifics and wasting resources. Good news is that today you don’t need an MBA to create a great initial plan.
Take Action: Check out our 100% free Business Planning Guide designed to get you from A-to-Z as pleasantly as possible. Plus, we provide access to tons of other great tools along the way.
The next step is to come to terms with the type business structure you intend on forming. Once you’ve made your decision get the ball rolling on registration so that you can protect your personal assets (house, car, etc) and secure your brand name.
Most entrepreneurs form an LLC because it harnesses all the benefits of a Corporation without taking on any of its disadvantages like double taxation, board of directors or corporate officers. However if you’re trying to take your company public via an IPO or raise substantial outside capital, consider forming a Corporation.
Take Action: Since this step is so important and expensive if it’s not done correctly, we highly recommend investing 10 minutes to go over your options through our business structure comparison guide. You’ll get a better idea of the advantages and disadvantages of each while building a solid legal foundation for your business.
Hawaii has an interesting set of tax advantages. And we won’t sugarcoat it, tax-wise and in terms of doing business in Hawaii, it’s a tough market across the board. The folks who go through the hoops typically in-part do so because they’re in love with island lifestyle.
Take Action: Cruise on over to eHawaii.gov and use their savvy Hawai’i Business Express (HBE) to file a single application to register a new business with the Department of Commerce and Consumer Affairs. There’s also the HCE for compliance matters.
Because of limited land and things like volcanoes, if you’re brick and mortar, which you’ll likely be there are licensing and permits to handle. Like taxes and company registration, get this out of the way as close to conception as possible to ensure you don’t get in any trouble down the road.
From amazing payroll and access to credit, to special package options, waved fees, and growth plans, now it’s time to give your brand its own separate financial footprint where all the data is centralized and clean. Don’t make the mistake of meshing your personal accounts with official business transactions, because it just makes your life far more complicated, especially during tax time.
Firstly, if you aren’t familiar, you should know each island has two identities – one’s very localized and the other’s as a part of the greater Hawaiian island chain/culture. When you first set up shop, building relationships is going to be absolutely essential with locals, local businesses and local politicians. And, understand it’s going to take time to prove you’re going to be around a while rather than another fly-by-night operation.
Take Action: We know picking a spot can be tough if it doesn’t somehow happen naturally through your personal/professional networks. If you’d like to brush up on everything that goes into making this decision, refer to our friendly guide on How to Choose the Perfect Location.
Again, another double-sided coin of doing business in the 21st century – funding in Hawaii can be a challenge to get, but there is a thriving startup-friendly support network once you arrive and get situated in your area. Keep your options open, especially non-conventional ones like Online Social Lending and CrowdFunding.
Take Action: The email course we mentioned in Step 1 really comes in handy here because planning and finances go together like traditional Lū‘au’s and yellow hibiscus tattoos. You can also browse our guide on How to Finance a Business to start generating ideas.
These days it’s relatively easy and far less expensive to get a business website designed and published that’s as stilling as a Hawaiian waterfall. Why? Well, because they’re a necessity. No matter what kind of business you’re in this step simply cannot be skipped, or even skimped if you want your brand to be taken seriously.
On the one hand, digital marketing is so mind-blowingly complex. But on the other, getting out on the island and reaching people isn’t as tough. Find a good blend of the two because the people of Hawaii, both locals and travelers/tourists alike have a ton to offer.
Take Action: Figure out right now what you can (this comes up in your business plan as well) and cannot do yourself, and what you’re best at in terms of helping the business grow. Whatever is outside your core skillset, outsource!
No one learns to surf in a month. Almost no businesses see any real sales in the very beginning. What keeps you chugging along is enjoying the learning process and embracing the countless lessons that just keep streaming your way as a change-maker.